Ep 161: Stop Shoving 10K Programs At Strangers, Please | Guest Expert: Lori Young

Join the Consultant's Mastermind << FREESIES

We map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity.

• defining gateway offers for B2B committees
• moving strategy out of free calls into paid roadmaps
• pricing and scope for mini offers around $500–$1,000
• four to six week sprints that deliver one quick win
• checkpoints, re‑enrollment, and natural upsells
• designing eight to twelve week main offers
• reducing overwhelm by stripping non‑essential content
• AI tool suites and short workshops as mini offers
• meeting buyers at different awareness and trust stages

Lori Young is the founder of On a Mission Brands and the creator of the Offer Mojo Method. With 15+ years of experience, she helps coaches, consultants, and transformation experts build aligned and profitable offer ecosystems—from free lead magnets to premium programs.

In this episode, she breaks down exactly how to create a Mini Offer that:

• Builds trust with new clients
• Delivers fast results
• Opens the door to higher-value services

Want to test your own offer? Lori’s free Offer Confidence Toolkit is a smart next step. You’ll answer 10 questions and get instant insights (powered by AI) to see where your offer shines—and what needs work.

📍 Website: www.onamissionbrands.com
🎧 Podcast: The Offer Mojo Show
💼 LinkedIn: Lori Young on LinkedIn

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Chapters

• 0:00 Show Opening And Mission
• 1:59 Guest Intro And Offer Ecosystems
• 4:17 Why Selling Feels Hard For Experts
• 5:51 Gateway Offers Defined For B2B
• 9:27 Mini Offers Explained And Price Range
• 13:45 Real Examples That Increase Conversions
• 18:19 Trust Recession And Buyer Readiness
• 22:14 Scope, Containers, And Timelines
• 24:59 Moving From Mini To Main Offers
• 28:02 Checkpoints, Re‑Enrollment, And Upsells
• 32:14 Reduce Overwhelm And Simplify Offers
• 35:54 Strip Down To What Clients Value
• 39:09 AI Tool Suites As Mini Offers

Transcript

SPEAKER_00: 0:48

This is Sarah Clawblock, a podcast that helps B2B service businesses do more with less. Learn lean, actionable, organic marketing strategies you can implement today. No fluff, just powerful growth tactics at work. Ready to scale smarter? Hit that subscribe button and start growing your business with Tiny Marketing. Hey beauties, I'm Sarah Noel Block, and this is Tiny Marketing, Episode 161. Today I have a very special guest, Lori Young. She is an offer expert and she's going to explain all about her mini offers. And we'll get into so I have micro offers, I have gateway offers, and then I have main offers in my spectrum of offers. And she gets into mini offers, which kind of sits in the middle of all of that. And during this conversation, we'll explain when you present which type of offer. It really depends on how warm you are with that prospect and how aware the prospect is of their challenge. Some people will come to you and they'll just know I'm in pain. Like this thing is really irritating me. It's causing me trouble. Well, other people will come to you and they will understand beyond the pain, like this is how I'm feeling. Like I'm feeling burnt out and I don't know why. That's the first level of client. But then other people will come more aware. So you'll get people that are like, I'm burnt out and this is what's causing it. And then you're going to be presenting, like when they are aware of their problem and not just symptom aware, you'll present a different type of offer. So I don't know if I explain that in a way that makes any sense to anyone outside of my brain right now, but hopefully I did because this is my fourth attempt at introducing what I'm trying to say. So I'm gonna let you, I'm gonna let you guys use your brains and really work through what I was trying to say right there. Um, so that conversation is going to happen in just one second. But before I play that, I want to tell you about a free offer that I have coming up on November 10th. It is a consultant's mastermind. So there's no charge. You can just sign up with the link that's in the show notes. And what it'll be is it's just opening up a room of experts, consultants. You're gonna come with your challenges and we're going to work through them one by one. So I will not be the only expert in the room. We're all experts in that room. So we can all work together to solve each other's challenges and just have other brains to bounce ideas off of. I think it'll be incredibly helpful. I've been a part of conversations like this, and I've found them just lovely in that I get to build relationships with new people, but also we're all really freaking smart. We're all really good at what we do, but not we're not necessarily good at what you do. You know what I mean? So this room will allow us to tap into other people's expertise. So I hope you can join me. I'm thinking about making this a monthly thing. Don't know yet. We'll see how this one goes on November 10th. Not committing forever, unless uh, you know, it goes a well. People are are interested in it. So sign up for it in the show notes. It's gonna be a good time and incredibly valuable. So now into Lori's conversation. Uh, the color scheme. All right, Lori, could you please introduce yourself to the audience?

SPEAKER_01: 5:10

Yes, my name is uh Lori Young, and I call myself the offer magician or an offer ecosystem strategist. And what I do is I work with coaches and soulful entrepreneurs to help them transform their passion and their expertise into what I call aligned and profitable offer ecosystems. So that's what I do. We are working on the entire offer suite from freebie up to a premium service, offering everything from strategy, structuring offers, messaging for offers, and getting them sales ready. Not selling them. I'm not a sales strategist. I am not sales is probably my weakest link in business, but I can handle everything up to sales.

SPEAKER_00: 5:59

You know, it's so many people's weakest link because we're good at what we do, right? We never had to sell. We were probably working corporate or getting corporals or working under an agency. Yeah, so we didn't have to learn how to sell. It's yeah, it's one of those things that you end up getting stuck with.

SPEAKER_01: 6:20

Yeah. It's been like my sole focus this year is just learning how to approach sales because I'm a very like heart-centered business owner. And so for me, pushy sales doesn't work, cold sales doesn't work. And one of the things I like about what you teach is just that getting into niche communities and building like relationships, and that's more my style. But even when I would get on sales calls, it was like I was so much like the strategist in the sales call, like pouring out information for them and helping them. It's okay, thank you. See you later.

SPEAKER_00: 6:59

Yeah, I got what I need. I'm gonna walk away. That is so many of us because that's our comfort stuff. Is like it is I could talk strategy all day long, sister.

SPEAKER_01: 7:10

I know exactly. And I'm learning it's okay, take the strategy hat off, put your coaching hat on, ask the questions that need to be asked to draw out the information that you need, and then set them up for your solution. So that's what I'm working on right now from a sales standpoint. But yeah, that has nothing to do with no, I know. I mean, I think it does because we have to sell it.

SPEAKER_00: 7:36

It actually does. Yes. Because, like we're today. So for everybody who's listening, let's get to what we're actually talking about today. We're talking about mini offers. But what you were talking about in that you put on your strategy hat and it's really hard to get into sales mode. Right. I always talk about gateway offers, which is how you avoid that, because that's all of our comfort zone. So when you have a gateway offer, all of that happens inside of a paid offer that you can then move into an upgrade. So it's just more natural.

SPEAKER_01: 8:10

So when you're like as an offer strategist, I'm curious like how you define gateway offer. Because to me, there's so many terms out there that there's not a lot of offer strategists, but there's a lot of terms out there that are thrown around from high-ticket offer, mini offer.

SPEAKER_00: 8:27

I know you use micro offer, gateway offer, bridge offer, like all of these just make fine so I really think a bridge offer is likely the closest thing to a gateway offer because what you're doing is you're first, this is particularly the way I teach it, is for B2B. So the first thing you're gonna do is you're gonna bring all the stakeholders in and you're gonna interview them. So you can use their exact wording and you're taking their insights to build out a solution. You do that, and then you walk away and you build that strategy that normally you would just give for free on a call, but it's documented. So they have a roadmap on how to solve that problem. And then in the review session, you talk about what it looks like to move forward. What does execution look like? Maybe it is your team doing it internally. It's a standalone offer that can be. But oftentimes they're like, no, I want you to do it. You built the strategy. So it's an easy way to move through it and eliminate a lot of those hiccups that happen when you have to sell to a committee rather than one person.

SPEAKER_01: 9:32

Okay, got it. So yeah, I would I look at I guess my offer power plan is like a gateway offer, then if you describe it that way, because it's a 90-minute strategy session, and then I hand off a 30-day roadmap until like they're on their own uh at that point. But oftentimes we do need to help with that 30-day roadmap piece of it or any one piece of the of it. And 90 minutes of strategy is not a lot when you're building out a whole offer ecosystem.

SPEAKER_00: 10:05

So no, that would get you that would get you enough information to be able to give them exactly what you said, a roadmap. This is a blueprint of what you would need, yes, but it's not the whole thing, exactly. But yeah, so if you were to just tack on a review session at the end of that roadmap, then that would be a gateway offer because you can move them towards whatever offer would make. Got it, got it. Okay, that makes sense. Makes sense. So let's talk mini offers. What are they?

SPEAKER_01: 10:37

So mini offers to me are lower, lower price point, not like low, like 27, 37, 47, not like that type, but a mini offer to me is somewhere like in the 500 to a thousand dollar range. It is a lower commitment offer that helps to get your clients a quick win. It helps them to build trust with you, it helps them enter into your uh deeper services. That's how I describe a mini offer based on what we have talked about. I think it's something that's anywhere from usually like a four to six-week type commitment. It's not a longer like three-month, six-month, one-year type commitment. That's definitely not a mini offer. I think it's something that allows you to work with your clients on a smaller commitment basis, a lower level investment basis, but it still gives them the win that they need to say, yes, like this is what I needed to gain momentum, to start building trust with you, to start experiencing what it would be like to work with you. And so ultimately, I the mini offer should lead into your if your offer ecosystem is set up properly, it should lead into your higher ticket services.

SPEAKER_00: 12:16

Okay, that makes sense. So uh I Is that how you look at a mini offer? The micro offer that you were talking about, that one. Uh-huh. No, those would be lower. So uh for me, the micro offers Well, not the micro, but I'm saying like the way I describe the mini offer. Is that the way you make sense to me? I don't have them, but they make sense to me. Okay. And I have in the form that they usually last about four to six weeks. Now I picture that in more of a scalable offer like a sprint or a short cohort, something like that. Can you describe some examples of maybe how your clients have done them?

SPEAKER_01: 12:58

Yeah. So I had one client that did literally, she was a leadership coach and she had three months uh no, yeah, three month, six month, and one year programs. And when I came in to help her, she was really struggling to sell from zero or cold up into a three-month offer. Just the particular audience she was working with just struggle with that. And I said, you really need a one-month, like one month offer, right? Something that you can sell that is around the a thousand a thousand dollars or so that helps them like still experience and get good wins. It's not going to give them the whole thing. And she introduced and she, oh my gosh, she went kicking and screaming practically into I don't, I hate one-month offers, I hate that. And it's just just trust me, just try it. Okay. And so she introduced a one-month coaching offer, just four weeks. She worked with leaders on, I think it was she like a whole like leadership playbook where she worked on, and each there were several things within her whole leadership framework. And she just picked one. Uh and we just worked on, and she they just worked on that one. And it was exactly what was needed to convert clients into working with her. So that is one example. I think like I can even just say from my own from my own business, my offer mojo squad, which is a complete DYI AI suite of tools, that is a mini offer. It's like people can get definite wins out of that offer. Definite, like they can get a lot of my frameworks and, but they're not going to get the level of depth and strategy that I would bring to the table. But if they're what, if they're just starting out or they're just not ready for that deeper investment, that offer modro squad, that mini offer will help them get what they need to at least get momentum.

SPEAKER_00: 16:12

Yeah. So your goal with the mini offer is to establish a relationship with them for one and get them that first win so they're ready for the bigger offer. Yes, absolutely. Yes, definitely.

SPEAKER_01: 16:27

And I think mini offers, what I like about them too is they meet buyers at different, at different buyer stages, right? Not everybody is ready to invest immediately in your higher ticket programs. Like I personally, I know I might ruffle feathers by saying this, but I personally don't believe in the gurus out there that are teaching unroll people in immediately into a 10K offer. Build your 10K offer and get five clients to scale your business to 50 grand a month.

SPEAKER_00: 17:03

They make it sound so simple. It is not. Anyone who's listening, I promise you, it is not.

SPEAKER_01: 17:08

No, it's not. It's not at all. And but many offers even come before something like a 2500 or a 3K or a 5K offer. It's it allows people to come in. And I feel like right now we have it, it's being said everywhere. We are in a trust recession, and we probably will remain in this trust recession for a while. AI is changing things, like just rapidly evolving business climate is changing things, and people have been burned by these big high-ticket programs. I know one person enrolled in a year-long high-ticket program. All she wanted to do was build out a group offer. And when she got into the program, it was like she was getting zero help. They would just say, go watch this video, go do that, go do this. And she was very frustrated. So she paid this huge high-ticket right amount. And then when she tried to get out of it, they were like, We'll only give you 30% of your money back. So that kind of stuff is happening in the online space, which makes it difficult for people to say yes right away to those higher ticket offers. So I think the mini offer is just a way for people to say, okay, I'm gonna dip my toe in. I'm going to trust you. I think I can handle this level of investment. It's not gonna be like the end of the world if things don't work out, or it could be the start of something amazing.

SPEAKER_00: 18:43

Yeah. So yeah, that's a really you hit uh, you hit a nerve there in that like it really bothers me when there are offers that like you cannot get out of. It's not realistic that for a full year your life is gonna remain static. Not really what if something terrible happened and you need to get out and these ironclad contracts with coaches, when you're like, I'm financially hurting, I need out, and they won't let you. That's disgusting.

SPEAKER_01: 19:19

Yeah, it is, it really is. So we're shy. We we hesitate. I and I think even myself, I can say for myself and other people that I've talked to, committing to something long-term, like even six months or one year, it's like we don't know who we're going to be. Or what are I always saying that I don't know who I'll be then? I know it's I don't know who I'm going to be six months from now. I don't know like what my goals are necessarily going to be. They change, like we evolve. Like we were having this conversation in a women's group the other day about, and the question was, who are you? Who are you? And it's okay, I can answer who I am today, but I the question just kept coming back to my mind. It's not constant. Yeah. One year from today, I'm probably going to answer that question very differently. So with you. Yeah, that's why I personally I don't invest in like long-term, like six-month, one-year programs, and I don't even have my own six-month, one-year long program just because of the way I operate. But I think the mini offers, I just like them because you can solve a very specific problem for your clients that is really meaningful to them. And like we mentioned before, get that quick win. So I always say if we're talking about like how like to do those mini offers, if you look at what your core framework is for your higher ticket offer, like what is one piece of that? Can you like work with them on one piece of that core framework on a deep level?

SPEAKER_00: 21:16

Yeah, I like that a lot. Because I'm also the same way in that I don't like long-term commitments. Six months is my max. I cannot the year ones, I'm like, that's a joke. No, I don't know. I don't know what I'll want or who I'll be in a year. Right. Exactly. I that's my limit. But yeah, that makes complete sense. So what is your highest longest commitment offer? I'm curious.

SPEAKER_01: 21:44

Okay, so my I would say my highest longest commitment type offer is my offer mojo studio, which sits at 3,000. But the premium from up there would be like done-for-you built funnels or done for you like custom GPTs. So it's okay, we have all of your offer ecosystem like mapped out. We've I've helped you build a core offer. You've got the offer Mojo Squad to help build any off other offers you need. Now, what do you need now to bring that offer to market or that offer ecosystem to market? Oftentimes people need their funnels done. They don't know how to write the copy for funnels, they don't know how to design funnels, set up the tech for funnels. And then my newest thing is they're complicated.

SPEAKER_00: 22:35

Yeah. They're not in the marketing space, isn't gonna know how to do that.

SPEAKER_01: 22:38

Yeah. And then so that if they're investing in offer funnels or me helping them do a custom offer GPT of some sort, then that commitment's probably gonna be anywhere from two to three months, maybe. Yeah, depending upon how long it takes me and my team to get through that.

SPEAKER_00: 23:02

That makes sense. Okay. So I'm gonna reiterate what I've heard. Okay. Think about your offers in one win at a time, getting them to one milestone, then moving them to the next. And they should be in reasonable containers. Like the mini offer is four to six weeks. Yes. And you said eight to what, two to three, two to three months for a main offer is a good container. Yes, exactly. Yep. Eight to twelve weeks. Okay. Eight to twelve weeks. And then we have our mini at four to six weeks. And now let's talk a little bit about how to move people from that mini offer into your main offer. You just said that you use funnels. So is that your primary driver? Is like there's some automation to help move them through.

SPEAKER_01: 23:55

Yes, of course, I have automations and funnels set up, but I personally, like in my business at least, I feel that the more relationship-driven marketing helps better. Like, I feel like you need to be in that relationship. Like, for instance, three, I had three recent sales of my offer mojo squad, which is what I would consider a mini offer. I'm now checking in with those individuals, like personally checking in and saying, Hey, how's it going? Are you are you getting through the offer mojo squad? Like one person hasn't even started yet. And this is this is what can happen, especially if you're That's me. That's always me. I'm like, on my list. Which is a perfect case for why don't we like, why don't I help you? And so you're getting into conversations and like talking to people at the end, if you're doing it live, if you're doing it in person, obviously you can talk about okay, what might get in the way now of you following through with this? What's or what's next for you after this? After you, what are you what's your plans? And you can gauge, like, okay, do you feel like they're comfortable enough to to take this mini offer, get what they got from it, and run off and continue? Many people will be, some people will not. They need that next step of that hand holding with you, that accountability, that done with you energy or that done for you energy. And I personally feel being in a conversation with someone about what's next for them. After you complete the mini offer, then let's talk about what's next and how you're gonna get there and what kind of support you feel like you're going to need. And you can then move them down the pipeline.

SPEAKER_00: 25:59

Yeah. So you're doing like a midpoint check-in to see where they're at, if they need your extra support or if they can do it on their own.

SPEAKER_01: 26:10

Yeah. So I was working with a marketing strategist and she just wanted something like super, super simple. She was like focused on just launching, and she's, I just don't feel this offer. It's just not there. And we crafted, I think what's considered definitely a mini offer. She's working with the with someone, mapping out their 90-day plan. And at first it was just like, okay, we're going to map out your 90-day plan and then be done. No, we have to, you have to be in the mix with them. There needs to be checkpoints at month one and at month two or two weeks prior. So because your job then is to re-enroll. Re-enroll that person in a either new 90-day plan or maybe they tried to run their 90-day plan on their own after you gave it to them and they ran into all kinds of roadblocks and they didn't, they couldn't follow through. There was lack of consistency, whatever. Okay. So let's do the another 90 roadmap, but this time, let me implement for you. And so now you've moved them into a higher, higher ticket. So I definitely think there needs to be checkpoints whenever, depend to however your mini offer is structured. Even if your mini offer is a DYI, you can still check in with those clients as if they're that's what I did. I did personal reach outs to everybody and schedule two calls just from those personal reach outs of, hey, how's it going? I could take the approach of done a DYI offer, you're on your own, but yeah, you're done. You're doing it for you. That's not going to help to one, to get your clients the impact that they really want, but two, to give them an opportunity to work with you on a deeper level.

SPEAKER_00: 28:14

Yeah. And on that point, if they don't get the win, they're not going to have the desire to work with you with on any other offers either. So you're checking in it.

SPEAKER_01: 28:27

Because if you don't ever, if you don't ever complete the offer mojo squad and get all the amazing results out of it, it's not gonna matter. But one client was like, okay, I've worked with a squad for several hours and I'm not exactly sure she said, but I'm getting stuck on tech and the sales page, and it's okay. So that's a time for me to step in and say, Let me handle that for you. Let me take that off your plate. You don't need to be worried about tech, writing sales page, designing a sales page, all of that. Let's handle that for you. Or if I get into a call and it's I haven't even started, I haven't even started this. Okay, it's now's an opportunity for me to coach. Like, why? What's getting in the way? What's the cost of you not doing this? Would it be more helpful if I ran the squad for you and we worked in a strategy session? So there's ways to kind of uh upsell, but you do I do think to in today's society, you have to in business climate, you just have to keep checking in, you have to keep building those relationships. It's a partnership, it's long term.

SPEAKER_00: 29:36

Yeah, that you're giving me so many ideas. Um, because inside the tiny marketing club, I recently started selling just like one mission at a time. So you just go into that one 30-day sprint. And so it's like your mini offer, which I hadn't really thought about it that way. But then I was like, like, I have a lot of check-ins along the way, but I can insert ones that would also help me gauge do they need another mission? Do they need to move on to from gateway offer mission to niche networker? Right. That's the perfect way to do it is figure out that conversation.

SPEAKER_01: 30:17

Exactly. I've often even it's funny talking, talking about from one person to another person that knows offers like really well, like my offer mojo squad that keep people keep asking me, have you considered like just selling one GPT separately? And I said, yes and no. It's like it's a system, so it's like it gets you from here to here. And yes, I could sell you with Theo, who will handle your offer messaging, but if your foundation for your offers is not strong, if your ecosystem is scattered and like all over the place, like I feel like I'm doing a disservice. So anyway, I might down the road, I yeah, it's I like the way you talk about like how you release like one like mission at a time. It would be similar to me. It's like one GPT at a time. You're gonna start with your strategy, then you're gonna move into your ecosystem, then you're gonna start structuring an offer and then messaging and then visibility and like all of that. But and there's also something to be said for minimizing the overwhelm. I think that's another reason why I like many offers too, because people get we I think you and I know like marketing like so well and have been in it for years, and we're probably just talking over people's heads half the time.

SPEAKER_00: 31:45

I have to stop. And make sure that I'm not doing that constantly. Cause yeah, I've been doing it for 20 years. I'm like, exactly. Am I talking like a marketer or am I talking like a human right now? Exactly. Exactly.

SPEAKER_01: 31:59

And I think that's the problem too when a lot of people are structuring like their core offers, they overpack them. They're like trying to pack in so much, and it's creating overwhelm for people. They don't, they either don't finish, they start checking out, they get stuck, their things move like so much slower than we think. We think, like in my offer mojo studio, it's like eight weeks. That's all I need. Eight weeks. I can help you craft your entire offer ecosystem, structure, message, everything, a core offer, and we're done. Eight weeks. Not always.

unknown: 32:45

Yeah.

SPEAKER_01: 32:46

That way. It really does it. Like I know I can market it as an eight-week, we can do it, and people are attracted to that. Oh, eight weeks? Oh, it's only going to take eight weeks. I also know that we're going to get stuck when we start talking about audience, and we're going to get stuck when we're like looking at how we're going to structure it and what we're going to include and what we're not going to include. So mini offers are great because you can reduce that overwhelm.

SPEAKER_00: 33:15

Yeah. I will sit in that for a second. Yeah. Because overwhelming your clients is so easy to do. Yes. And I know I've had people raise their hand and say, this is awesome, but it's too much. Like I need to be able to only see, don't let me see anything that I don't need to see right now. So I love that. So you're only seeing what you're working on in the moment. That's awesome. That is so smart. So smart. Well, it wasn't me, it was me listening to the other day. I need to focus.

SPEAKER_01: 33:51

Yeah, exactly. Yeah, I had a another leadership coach that I had worked with, and she had built this year-long container for business owners, and she included everything you could possibly imagine. Like tons of courses, like courses on everything that someone needs to know to grow their business. There were guest experts coming in every month. There's a live group coaching call, like every month. There was like all this stuff. And like about, I would say by month nine, she was completely burnt out. And she noticed that the only thing her clients really cared about was the masterminding that was going on during the month. The one mastermind call per month. All of that other stuff that she had created was like they didn't care.

SPEAKER_00: 34:51

I love this point. Stripping down what you do, analyze your offers. Yes. And really look at what moves the needle for them. What do they care about and takes everything else away? We think that we're over-delivering in a positive way when we make our offer so robust, but we're just overwhelming. Yes, exactly. Exactly. Yeah. That's such a good point. Okay. Is there anything else that we should hit on before we wrap up on mini offers?

SPEAKER_01: 35:24

Yeah, I think I think we we talked about examples of mini offers, meaning deep dive strategy sessions, maybe half day VIP sessions, four to six-week programs. Enough I I talked about my own, but let's not ignore that AI is here and AI is here to stay. So if you're an AI expert and you feel comfortable, like AI suites of tools can be great, mini offers, multi-day workshops, maybe three-day workshops where you're meeting 90 minutes like every every single day, gives them enough to keep going. So I think we've talked about all the examples. And we talked even about the crafting, the how to craft them, like starting from your signature framework and doing, like you said, like your tiny marketing club, where it's like step one is this, right? And that is a mini offer in itself if you're just doing step one or giving a high-level overview of your core framework, but not delivering the how-to or like the done for you element or the any of that kind of stuff. Like they know it's uh eye-opening, they get what they need, but now they know I can't do this on my own.

SPEAKER_00: 36:47

Yeah, I always think those are good for like workshops, webinars, lead magnets is giving that framework, like why it exists, why it works. And that is the perfect place to push people into that first mini offer. Yeah. Yeah, that's true.

SPEAKER_01: 37:06

That's very true. So yeah, I think we've covered like a lot personally.

SPEAKER_00: 37:11

Yeah, we nailed it. We're so good to this. All right. Can you tell everyone how they can work with you, where they can find you, where you hang out online?

SPEAKER_01: 37:22

Yes. Obviously, you can go to my website, onamissionbrands.com. I am on LinkedIn at Onamission Brands, which you can just also look up Laurie Young. I'm not picking out on Instagram as much anymore. Starting November will be not as much on Instagram threads. I love threads. You can come talk to me on threads about anything and everything. But I would say first step getting into my offer ecosystem, besides, oh, you can also listen to my podcast. I tell I'm always recording podcasts with people, and I'm like, I always forget to mention my own podcast.

SPEAKER_00: 38:02

Yeah, this is the best place to get new listeners.

SPEAKER_01: 38:06

I'm like, I don't know why, but anyway, my podcast is Offer Mojo Show. So you can go to any podcast platform and listen to any episodes. If you want to test your offer, I have an AI-powered offer confidence toolkit. It's an AI-powered GPT that kind of runs you through a series of 10 questions that you want to ask about your offer to see what the strengths are with your offer, what the gaps are, and what your next steps should be. So that would be and you can find that on the homepage of my website.

SPEAKER_00: 38:41

Okay, perfect. I'll make sure it's in the show notes too, so it's easy.

SPEAKER_01: 38:45

Or you can do onamissionbrands.com slash offer dash checklist.

SPEAKER_00: 38:52

You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club, where you get to work one on one with me with trainings, feedback, and pop up coaching that will help you scale your marketing as a B2B service business. So I'll see you over in the club.