Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.
In each episode, you'll discover actionable strategies to:
- Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
- Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
- Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.
Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Ep 134: Launch Your Video Podcast: The Ultimate Content Flywheel for B2B Growth
OR
The Video Podcasting Sprint
Ready to transform your marketing approach and build genuine connections with your audience? Discover how video podcasting can become your most powerful growth engine.
Video podcasting isn't just another content format—it's the ultimate marketing flywheel for B2B service providers. When you create a single episode, you're simultaneously generating long-form content for YouTube, short clips for social media, audio for podcast platforms, and quotable moments for newsletters and sales pages. The distribution potential is extraordinary, allowing you to reach your audience wherever they consume content.
What makes video podcasting particularly effective is its trust-building power. When potential clients see your face and hear you share valuable insights week after week, they develop a relationship with you before you ever speak directly. This fundamentally changes your sales conversations—instead of convincing prospects of your expertise, you'll find them already sold on your knowledge and personality, ready to discuss logistics rather than qualifications.
We're launching an exclusive six-week sprint where you'll develop your show concept, set up your recording equipment (without breaking the bank), outline compelling episodes, create systematic repurposing workflows, and publish your first episode with a proper promotion plan. Whether you join through the Tiny Marketing Club membership or as a standalone participant for $1,500, you'll walk away with a powerful marketing asset that builds your brand and sales pipeline simultaneously. Visit hellotinymarketing.com today to secure your spot before we begin—your audience is waiting to hear what you have to say!
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Welcome to Tiny Marketing. This is Sarah Noa Blach, and this is a podcast that helps B2B service businesses do more with less. Learn lean, actionable, organic marketing strategies you can implement today. No fluff, just powerful growth tactics that work. Ready to scale smarter? Hit that subscribe button and start growing your business with tiny marketing growing your business with tiny marketing.
Speaker 2:Hey there and welcome back to tiny marketing show. I am Sarah Noah Black and today we're diving into one of the most powerful tools in your marketing toolkit video podcasting. If you've been thinking about launching a podcast or leveling up your current one, this episode is for you Because right now, inside the tiny marketing club, we're doing a six-week sprint where I walk you through launching your own video podcast step-by-step. It's included with your membership or you can join the sprint as a standalone for $1,500. By the end of the six weeks, you'll have your first episode recorded, edited, published, promoted for real. Let's talk about why this print exists and why now is the perfect time to launch your show.
Speaker 2:So why video podcasting works right now. We all know that content is king or queen, if you ask me. But distribution matters more. No one's seen your content. Does it really matter? Video podcasts check both lists. So you have your show, but you also have further distribution because you can also put it on YouTube, linkedin, facebook, all of the podcast platforms, Shorts, reels there's so much you can do with a video podcast. You create one episode and you've got long-form content for YouTube, on your website, wherever, short-form clips for Reels for TikTok, for LinkedIn, you get audio for Spotify and Apple or wherever else you listen to podcasts and quotes for social media, your newsletters, your sales page. It is the ultimate content flywheel and right now, platforms love this kind of content.
Speaker 2:Video builds trust fast. People are seeing your face. They're getting a deal for an idea of what your personality is like. It humanizes you and it makes people feel like they know you before they ever get on a sales call. And I can tell you from my own experience after having a podcast. The majority of the time I get on a sales call, all I'm talking about is logistics, like when can we start, how much does it cost, what does the offer look like? But I don't have to sell myself because my content has already done it for me. They already know what I know because I'm talking about it on a podcast. They already know what I know because I'm talking about it on a podcast. They already know that we would vibe because they've been listening to me and they know my personality. Okay, so here's the truth. Most people aren't ready to buy the first time that they find you, but if you're in their ears or on their screens every week, you stay top of mind. Video podcasts give you a stage to educate your audience, build authority, share client stories, create binge worthy content that turns lurkers into leads and, on top of all of that, you can create so much content from that base. Having that foundation of a podcast episode, you can break it down into little teaching moments that you can use in so many different ways. It's content that compounds. You can build relationships at scale without being chained to your inbox or social DMs 24-7.
Speaker 2:So why this sprint and why now? Here's what I hear all the time. I wanted to launch a podcast, but I don't know where to start or what gear to buy, or how to edit, or how to not sound like a weirdo on camera or how to get people to listen. That's what this sprint solves, so you don't need to do it alone. In this six-week sprint, we'll go through choosing a show concept with a nice hook that supports your offer. Let me emphasize that again your offer, it supports your offer. It gets people interested in it. It sets up the tech and the recording space on a budget Like we're talking MVP, minimum viable tech, outlining your episodes and batching your content so it becomes easy to produce, creating a rinse and repeat repurposing system, so you don't have to create a thousand different things. You literally just break up what you've taught in your podcast into micro teaching moments and expand on that I like to call them content babies and then publishing your first episode and promoting it. So I will teach you how to edit and publish your episodes and how to distribute it and promote it so people actually want to listen. You'll walk away with a show that builds your brand and your sales pipeline. You know your girl does not do anything unless it also builds a sales pipeline.
Speaker 2:If you're ready to finally launch your podcast, the smart way, here's how to join. So one you can join the tiny marketing club and get access to this sprint plus monthly strategy calls, co-working sessions, live trainings, on-demand trainings, a library of plug-and-play marketing systems, sales systems so many things. You get 24-7 DM access to me. Or if you just want to join the sprint, you can join for only six weeks for $1,500. Either way, you'll walk away with a powerful marketing engine and a podcast you're proud to share. Visit hellotinymarketingcom or go to the link that's right below to get started.
Speaker 2:Spots for the Sprint are open now and we kick off soon. We haven't kicked off yet. We're kicking off soon. So let's get your voice out there. Let's build your content flywheel that sells for you so you can stop worrying about getting into the DMs or being available 24-7. Your content will do that for you and it will compound. I promise you. I've experienced this myself and I've witnessed my clients experience it. It works really, really well. So head down to the show notes and sign up for that sprint or schedule a call with me and I can talk you through if it makes sense for you. So thank you for joining and if you enjoyed this episode, please share with a friend. If you know somebody in particular, let's please share with a friend. If you know somebody in particular, let's share with someone very specific. If you know someone who has been talking about launching a podcast or a video podcast, share this episode with them. This might interest them, and make sure to subscribe like comment. Thank you so much for joining me today. You're amazing. Goodbye.
Speaker 1:You love all things tiny marketing. Head down to the show notes page and sign up for the waitlist to join the tiny marketing club, where you get to work one-on-one with me with trainings, feedback, one-on-one with me with trainings, feedback and pop-up coaching. That will help you scale your marketing as a B2B service business. So I'll see you over in the club.
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