Ep 130: Scalable Sales for the One-Person Show: No Teams Required

Ever felt like you're constantly juggling client work while anxiously hunting for your next project? The feast-or-famine cycle is the bane of solo consulting—but it doesn't have to be your reality.

The Sales Sprint is the beating heart of the Tiny Marketing Club, a focused two-week program built exclusively for independent consultants who need marketing systems that work with their schedule, not against it. Unlike traditional marketing advice that assumes you have a team or endless hours to implement complex strategies, this sprint acknowledges your reality: you are simultaneously the service provider, the admin, the CEO, and the sales department.

Week one dives straight into practical lead generation for real humans without teams. Forget endless content creation or algorithm-chasing. Instead, we focus on reconnecting with past clients who already know your value, strategically engaging in niche communities where your ideal clients gather, and implementing one visibility play that attracts attention without demanding constant maintenance. This approach builds momentum without inducing burnout—exactly what solo consultants need.

The second week transforms those conversations into a lightweight sales system that continues working while you're serving clients or taking that well-deserved break. You'll develop reusable follow-up templates, set up friction-free booking processes, and map your prospect's journey from curious to client. It's deliberately low-tech and low-effort because you don't need 18 automations—you need something sustainable that fits your one-person operation.

What makes this approach truly special is the community of like-minded solo consultants joining alongside you. These aren't people chasing billion-dollar valuations; they're professionals building sustainable businesses that provide meaningful work, financial stability, and the freedom to live life on their own terms. If you're tired of hustling without systems to support your growth, the Sales Sprint offers the perfect balance of structure and flexibility. Ready to transform how you approach client acquisition? Your sustainable, scalable sales system awaits.

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Chapters

• 1:34 Welcome to Tiny Marketing
• 2:10 Introducing the Sales Sprint
• 4:13 Week One: Real Lead Generation
• 5:46 Week Two: Building Your Sales System
• 7:04 Join the Tiny Marketing Club

Transcript

Speaker 1: 0:47

Welcome to Tiny Marketing. This is Sarah Norrblatt, and this is a podcast that helps B2B service businesses do more with less. Learn lean, actionable, organic marketing strategies you can implement today. No fluff, just powerful growth tactics that work. Ready to scale smarter? Hit that subscribe button and start growing your business with tiny marketing. Hey friends, welcome back to tiny marketing. I'm Sarah Noelle Block, your favorite marketing strategist for solo consultants who want to get off that feast or famine roller coaster without working around the clock.

Speaker 1: 1:34

Today we're pulling back the curtain on one of the most powerful parts of the tiny marketing club the sales sprint, a focused two-week sprint designed just for independent consultants. If you're out here building a business on your own no team, maybe even no VA, just you and your Google calendar this sprint is built for you Because, let's be real, marketing can't be your full-time job. When you are the product, you are the service, you are the admin, you're the CEO, you need a system that works with your schedule and doesn't rely on you being on 24-7. I completely understand where you're coming from, because that's me. I am that person too, so I know what works with the time that you have. Let's talk about how this works. So the last couple of episodes, you have seen how the Tiny Marketing Club is structured. The very first thing that we do is we do the strategic spark and that builds out what your sales sprint will look like and also what your marketing system will look like. So that's the first thing you do and I just hand that to you. I interview you, build it out custom for you, hand it to you and then we start working on that together. Once you have your strategic spark done, that's when the sales sprint starts.

Speaker 1: 3:00

This is a biz dev sprint and that's your jumpstart, because I want you to earn the money for the club before you even get into the depth of it. It's how we kick off your first two weeks inside of the club to help you stop guessing where your next lead is coming from and how you can consistently bring in sales with a lightweight sales system to back it up. So week one is lead generation for real people. Thank you guys who don't have a team of people doing it for you or you haven't hired a company that's just doing cold calls for you. This isn't about social media trends or endless posting. It's about sparking conversations with real potential clients using strategies you can actually stick to. You'll focus on reconnecting with past clients or warm leads that you forgot about Tapping into niche communities where your clients are already hanging out. That is an easy watering hole for you to bring in sales consistently and then running one visibility play like a free consultation offer, a mini workshop, a resource drop, some sort of active lead generator that gets people paying attention.

Speaker 1: 4:17

Right now. This is momentum building. It's not burnout inducing. No ads, no funnels, just direct connection.

Speaker 1: 4:26

You guys are service businesses and what people talk about when they talk about funnels and lead gen is usually for product companies, companies that can sell endlessly without having to worry about the delivery of the product. But you are the product here. So we need to build a system that connects you to the right people in a reasonable amount of time and it will work for you to be able to deliver the service while also doing everything else that you need to do for your business. In week two, we build your solo sales system. So once you've got conversations started, we shift into the system mode. This week we'll help you write one to two follow-up emails or DMs.

Speaker 1: 5:13

Social selling works great. You can use every time. You set up a simple booking system so no one's stuck in the back and forth of hey, when's a good time to meet? And then you're going to map out your yes path, the tiny steps that someone has to go through from them to move from curious to a client, that someone has to go through from them to move from curious to a client. It's low tech, so if you're not techie, don't be afraid. It's low effort and it's high impact because, let's face it, you don't need 18 automations. You need something that works while you're serving your current clients or taking that Tuesday afternoon walk that you so deserve. It will work for you.

Speaker 1: 5:54

The Tiny Marketing Club was built for consultants like you Brilliant, capable, booked enough to be busy, but not always booked so you can actually breathe and take vacations. And the Biz Dev Sprint it's our way of helping you build a sales process that's as lean and efficient as the rest of your business. So join the Tiny Marketing Club today and we'll guide you through this sprint from day one Together. I'll hand you the scripts, the swipe files and steps to make it all possible without being overwhelmed. And, yes, you'll be doing it alongside other solo consultants in the same boat, people who get it, people who are building smart, sustainable businesses on their own terms, who are building generational wealth for their children that can be passed on, for people who are looking to make enough money to live the life that they want and not aiming to be billionaires. They're aiming to be happy, comfortable people. Head to sarahnoelblockcom slash club it's also in the show notes and let's turn your next two weeks into the start of something scalable.

Speaker 1: 7:04

That's it for this episode of Tiny Marketing. If you know a solo consultant who's tired of hustling without a system, send this their way, hit that share button and if that's you, come build your sales machine with us. I'll see you inside Until next time. Let's keep it tiny and keep it mighty. You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club, where you get to work one-on-one with me with trainings, feedback and pop-up coaching that will help you scale your marketing as a b2b service business. So I'll see you over in the club.