Ep 119: Scaling Your Service Business with Digital Products: Insights and Strategies

Discover how to successfully launch your first digital product and scale your service business in this informative episode. You’ll learn actionable tips on audience building, pre-selling, pricing strategies, and ongoing marketing for digital products.

• Discussion on adding scalable offers 
• Emphasis on starting small with digital products 
• Understanding the importance of validating ideas through pre-selling 
• Strategies for building an audience and leveraging partnerships 
• Exploring existing resources for product creation 
• Insights on pricing strategies for perceived value 
• Importance of managing time effectively in product creation 
• Discussion of the necessity for ongoing marketing efforts 
• Final thoughts on launching a digital product successfully

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Chapters

• 0:00 Creating Scalable Digital Products
• 4:28 Developing and Launching Digital Products
• 11:22 Audience Building for Digital Products
• 20:06 Digital Product Pricing and Marketing Strategy
• 27:21 Effective Product Creation and Marketing

Transcript

Speaker 1: 0:47

Welcome to Tiny Marketing. This is Sarah Norblach, and this is a podcast that helps B2B service businesses do more with less. Learn lean, actionable, organic marketing strategies you can implement today. No fluff, just powerful growth tactics that work. Ready to scale smarter, hit that subscribe button and start growing your business with Tiny Marketing growing your business with tiny marketing.

Speaker 2: 1:16

Hello, welcome to episode 119 of the tiny marketing show. I'm Sarah Noel Block and today we are talking about the next phase in our service business, and that is adding a scalable offer to our business, and the easiest, lowest threshold way to do that is through a digital product. Today I am talking to Renee Morovich, who is an expert on creating your first digital product. So stay tuned so you could be a little fly on the wall of my conversation with Renee.

Speaker 3: 1:58

Hey everyone. Hey everyone, I'm renee and I help service providers create digital products.

Speaker 2: 2:01

Uh, specifically, their first digital product. Yes, I'm excited and simple. I'm excited about this. We are bringing this as part of a scalability series, so this will be in conjunction with, like how does a service provider start a group program? How do you launch digital products? All of those things that we start thinking about once we hit that threshold and we're like, well, shit, I don't have time to add any more clients and I'm kind of at a ceiling on what I can make. So this is an awesome way to like dip your toe into that scalability.

Speaker 3: 2:36

So yeah, I love that and I love like, yeah, go ahead. No, you go ahead. Yeah, I like the small, like literally like dip your toe and not like dive off the deep end sort of thing. Like let's just do something small and see kind of how it works.

Speaker 2: 2:49

Yeah, let's test the waters on that. Speaking of test the waters, can you just give some examples of what you would consider digital products?

Speaker 3: 3:00

Yeah, this is a very common question that I didn't think of when I had first gotten started. But I think of like excuse me, like toolkits, workbooks, guides, maybe an ebook, you know something that's very small workbook, if you want something that is kind of like a step above a lead magnet, but something that really focuses on one thing. It isn't just, you know, 57 videos and 27 different modules, like like no, much, much smaller.

Speaker 2: 3:29

Yeah, that is exactly why I asked is because, of course, like an on-demand course, could be considered a digital product, but is that what you would consider?

Speaker 3: 3:38

a digital product. Yeah, you can totally do that. But I don't recommend like as your first product because it takes a really long time to create that. And if you don't know what you're doing which you don't because you haven't done this before then I don't think that starting with something like that is really great. Like, start with something smaller, see if you can get people that win, see if you know how to market it, see if you can attract people, see if you can get sales, and then, once you kind of figure out, you know you can kind of scale from there. You know you can make another product a supplement to it. You can make it bigger, you can add on to it, you can make your course, whatever it is. But starting small, I think, is very helpful for people because you want to see some success on the other side. And if the other side is two years later and tons and tons of time invested and money, that's scarier to me. Let's find that out sooner, it's 100% scarier.

Speaker 2: 4:28

I have always even from like before tiny marketing existed, I still had. I sold digital products still as like just me, and I always pre-sold them before I created them to see if there was even a market for them in the first place.

Speaker 3: 4:45

Yeah, yeah, I've been thinking about pre-selling lately.

Speaker 3: 4:49

I have had people on my podcast talk about that and that's a great way, and some people like never pre-sell and some people are like I only pre-selling. Lately I have had people on my podcast talk about that and that's a great way, and some people like never pre-sell and some people are like I only pre-sell. It doesn't matter If you wanna do it, it's a great way to validate. But I think that one thing people should be aware of is if you try to pre-sell and you don't have a big audience, you might not get the validation or the results you're looking for. So if you have an audience of like five people and three of them say yes, that doesn't necessarily mean it's going to sell or going to be a good product. So I think it really depends on the size of your audience and who specifically is on your list. Like if your mom and your neighbor are on your list and like yeah, we'll buy your product or like no, we wouldn't buy that because they don't need it. You know, just kind of focus on that.

Speaker 2: 5:38

Like, think about that before you dive in. I touched on that a little bit before we hit record on your audience size, because when you're doing digital products anything that's scalable you need a bigger audience for it. So what's your advice there? Is there a threshold people should be at before they start going down this path?

Speaker 3: 5:51

I think that you should at least be on the journey right. So, like having a product and being like I don't have any email lists, like, oh, it's going to be harder. You know, you can still borrow other people's audiences and there are things that you can do affiliates and whatever but I think you should have an idea before you dive into it. Like you know, thinking of an idea for a product and building the product is great, but knowing how you're going to market it is also good. So, you know, maybe you have already started that email list and maybe you put out free content and you have a lead magnet. Those are all good things to be building the audience. Do you know what I mean? Like I think that that is helpful. Do you know what I mean?

Speaker 2: 6:29

I think that is helpful. Yeah, maybe it's because I'm a marketer, but I am like build the audience first. You need the plan to be able to sell. You need to know how many people. If you have a goal around your revenue for this digital product, you can do the math and figure out how many people you need to get in front of in order to sell to that amount, and I don't know.

Speaker 2: 6:56

So you talked about borrowing other people's audiences. So I just wanted to touch on one thing real quick before we get into it a little bit deeper. But, like Mariah Cause, jordan Gill, those big online players, they've been talking a lot lately about how beneficial digital products are in building their audience when they're doing the borrowed audience thing. So webinar swaps, newsletter swaps, whatever, newsletter swaps, whatever but they use digital products and they use 100% promo code in order to convert that audience to theirs because there's a value attached to it, so they're more likely to convert. So that's another reason that it's beneficial to have that digital product. You're adding a value to that knowledge piece that you're selling. But let's talk about borrowed audiences. What, in your experience, has been a good route to go in borrowing audiences, doing partnership collaborations?

Speaker 3: 8:06

Yeah, I think it really depends on the product, like whatever industry you're in finding people who are in similar industries, you know, so that you know they don't offer this product or service but it works nicely with your product or service. So you know, really, just, you know, it's kind of like networking. It's like looking around for people, seeing who might fit. You know, listening to podcasts, but it could be anything from guesting on podcasts, like you said, newsletter swaps, bundles are something that people participate in. There's really like a lot of opportunities out there and I think that it's kind of distilling it down and figuring out what would be best for you and your audience. You know, if you're not a video person or you are an audio person or you love writing, you know, even people still do blog post swaps, like guest blog posts. You know, I think we think like, oh, blogging you said it's not, it's still out there. So it really I think you know, look around and see what might work for you and what people in your industry are doing or related industries.

Speaker 2: 9:07

Yeah, Someone was asking me the other day why don't you ever name any of the blogs that you manage? A blog, I'm like it sounds like 2015. Yes, people are still reading content. I'm a reader. If there's a video and a blog, I'll read the blog any day or the video, but blog just sounds so old school. I want to read a guide. I want to read your article base, your content base.

Speaker 3: 9:38

Well, we were talking actually about. What are some examples? Toolkits, whatever I said, ebooks, and I kind of felt that way too. Ebooks sounds old, but really it's just a collection of written information in a specific form, in a form that you can read on your Kindle or your e-reader. I think people still do that. But yeah, I know what you mean about the things sounding older. It's like webmaster. Webmaster used to be a thing. Nobody calls it that anymore.

Speaker 2: 10:06

No, yeah, so all these things still exist. They're not dead, it's just different naming conventions. Now For sure, okay. So I wanted to talk about. You specialize in working with people on creating their first digital product. So what is your thought on taking something that you have already created that you use and trying to figure out how to make that a digital product, like the templates that you've created?

Speaker 3: 10:37

Yeah, no, I think that's a great place to start. I have a lead magnet that talks about, like, how to find an idea for a product. You're like, okay, I'm at this point I'm a service provider, I'm full up on clients, I can't take any more clients or I don't want to, but I do want to kind of try to diversify my income, maybe try to serve people that can't afford to work with me or whatever it is. And you know that's a great place to look at what you've already created instead of starting from scratch. So I think it's a great place to look in the things that you've already created, already created for yourself, already created for clients, because you don't want to start from scratch. You don't want to open a Google doc with, just you know, big white screen and be like, okay, digital product, go like that. Nobody can do that. So look at the things that you have already created.

Speaker 3: 11:22

And yeah, I've had some people on my podcast talk about this too, where they had something actually that they gave away for free and it wasn't doing really well, and so they kind of polished it up right. They put a video in front of it a little. How to you know some more marketing like why use this, who is this for? And really, in the polishing, it became the product. So I think it's a great, great idea to look through your, your Dropbox or your Google drive or wherever you keep your files, and see like, okay, what have I created? And maybe it's not just one thing, Maybe it's a couple things that kind of morph into one thing. So, yeah, don't start from scratch.

Speaker 2: 11:56

Yeah, I am a big fan of bundles. Every digital product I've created is a bundle. It's like the templates that I used a video to show you how I use it. It's whatever's working for me in some thing that I do and I just put it together with a video so you know how to use it.

Speaker 3: 12:15

yeah, exactly, and I think that you know things that have worked for your clients. You know, you know if you're, if you're going that route, like things that have worked for you, great. But also things that have worked for your clients, if you've gotten some feedback on that, like, oh, this was really helpful or oh, I didn't know that, I didn't know, I needed to know that. Like, that is all great information. Anything that you're getting feedback on that is working, in addition to looking at what you've already created, I think is a good place to start. You know, yeah, don't start from scratch.

Speaker 2: 13:42

Yeah, that's a good point. So combing through, like your sales call transcripts and seeing what were people asking for, or if you do like I do delivery day calls, where the day I'm delivering whatever the thing is that I'm doing for them, I have a call with them and usually something will come up like well, do you have a template for this so I'd be able to implement this on my own or whatever, and that's like perfect, perfect digital product fodder.

Speaker 3: 14:11

Yeah, when people ask for something and you can even look. Another thing I advise is looking through your free content. So looking at your newsletters, looking at your blog posts or your videos or your social posts. What are people gravitating towards? If there's a specific topic or if they're responding, you know they're replying, they're liking, they're sharing whatever it is. However, they're engaging. Look at that, those topics, to help kind of guide you, you know, to kind of give you a head start again, not from just that blank screen. Yeah.

Speaker 2: 14:42

Yeah, and that advice. You can pull that through pretty much everything in marketing. You can use micro content as a jumping off point for testing what kind of marketing is going to work for you. That's how I figured out what my positioning would be. I was like, well, there's these three things that make me unique. Let's test these out and see what resonates with people. I was like, oh, working in a small marketing department or having no marketing department, that's what resonates with people. Okay, I'll lean into that one.

Speaker 3: 15:13

Yeah, and making sure you have enough people to pull. So the kind of the building of the audience and the polling of the audience. It kind of it's not just like a linear thing, like you know you get to X number of people and then you can ask them questions, like it. You know it's. It's kind of an organic sort of thing, like as you're building it and as you're asking questions, you're modifying and you're tweaking and you're kind of changing your not changing your messaging, but honing in on your messaging and then starting to create those things that people want. So it's you'd asked before about like a specific number. I don't think it's any specific number. I think it's, you know, depending on how engaged your audience is and really like where you feel comfortable, and some people feel comfortable launching something earlier just to kind of test it out.

Speaker 3: 15:57

I've talked about this with people before about emailing. Some people think that as you're building your email list, you have to build it to a certain number of people before you send emails, and I don't think that's a great idea. I think that you should be sending emails to those five people that are just on your list, because that's how you practice and that's how you find your voice and that's how you get into a routine, so that when you have 100 people, 500 people, 3,000 people, then you're good at it. You're not like, okay, 3,000 people. This is my first email to you. It's going to be terrible.

Speaker 2: 16:28

So be doing it all along. Well, and then your list is so cold by the time you finally emailed them. I promise you you will get a ton of unsubscribes if you do that.

Speaker 3: 16:40

Exactly. They're like who is this person? You know, we signed up for it four years ago and we have no idea what you are and this isn't relevant for me anymore. So yeah, definitely Exactly.

Speaker 2: 16:52

Okay, let me see. What are we missing here. Okay, let's talk about how to pick the audience that you want to sell to.

Speaker 3: 17:06

This is tough. So I have a couple of different audiences that I recommend people sell to as service providers, so you can create something and sell something to people that you don't know and have no contact with or no audience. I don't recommend that. That's harder because you have to find those people. So people that you may already be in touch with could be your peers. So if you've been doing this for a long time, maybe you have a nice network set up of peers, maybe you go to industry conferences or something like that, and that could be one group of people to sell to, because you are established, you've kind of worked out all of the kinks, you know how everything works well for you, the software you use and your processes, and you've kind of honed it over time. So that could be one place to start. Even you could throw some affiliate marketing into that too. Like I use the software you know buy my you know welcome kit bundle that I give to my clients and, you know, sign up for a free trial of my email marketing software. So your peers I think is one group of people that you could sell to.

Speaker 3: 18:12

If you're looking to increase your audience, I guess in your service you could sell to people who are not ready to work with you yet or maybe can't afford you. So people may be early on in their journey and I think this is a really powerful audience because you stay in touch with them and as they grow they may want to work with you one on one later. It's a really long. What do we call it? Long sales cycle? I suppose yeah, long journey like just a long. It could be a long time and maybe those people don't work with you.

Speaker 3: 18:45

But you know it gives you an opportunity to share your knowledge with people without that one-on-one time commitment. So if you build something and 10 people buy it, you know just throwing numbers out there, 10 people buy it. You've helped 10 people that you didn't have to sit with one-on-one and explain. You know each time. So that's kind of like the, the DIY crowd. And the last crowd I would think of would be people who are almost ready to work with you. But wouldn't it be great if they were just a little bit more ready? So one example I give is, you know, for for web designers, creating something where people can create their web content and then come to you with their content ready, like that's like a web designer's dream and someone who has their content ready.

Speaker 2: 19:30

I just want to touch on that real quick. That's so brilliant because it's also the first stage of what they would need to do already to work with you, so it's like prepping them to work with you. I love that idea.

Speaker 3: 19:43

Yeah, so they get some value in a lower price product where they can be guided through that creation process. And then they come to you and they've gotten value out of that. So they're ready then to work with you. They're like, okay, I got so much great value from Sarah. I know I want to work with her one-on-one and I'm even more ready than I would have been otherwise.

Speaker 3: 20:06

So it's kind of like a I don't want to say it's like a strange audience. I think maybe some people don't think of that, but I love that kind of thing. Like you're just kind of prepping people and you don't need a ton of sales in that case. So you don't need to sell. You know, 500 copies of your workbook. You know, if you sold a couple, it's basically like a paid lead magnet in that case. So it's not so much like the sales from the product that are really like the income, but it's. You know, you're kind of pulling people in to working with you one-on-one, being more prepared, and then you know you're charging that higher rate with your service. So I like that group. Yeah, it's a gateway offer.

Speaker 2: 20:46

It pulls people and prepares them to work with you.

Speaker 3: 20:51

Yeah, there's another group of people I really haven't talked about much. This came up recently and I was thinking about recording something about it but for the service provider, who is a local service provider, so they provide their service only in a specific geographic region. We think service providers a lot of times. We think marketing, web development, copywriting, things like that, where you can kind of do it from anywhere, but a local service provider, for example, like a photographer, like a makeup artist, something like that where you're together in the same room providing that service for them to be able to create digital products and expand their, their customer base, basically without, you know, leaving that geographic area, so that's kind of an another audience I've been thinking about, but haven't really kind of fleshed that out yet.

Speaker 2: 21:37

Yeah, I can see that that would also like if you were to do that. They would also be probably good partnerships because they have connections to other people that are within that community that would also want to buy that thing. Yeah, for sure. So price points, what do those look like for digital products? So price points, what do those look?

Speaker 3: 22:01

like for digital products. I think it really varies. A couple just kind of broad stroke things to say about price points. I think with a first product, if it is something that is smaller, keeping that cost lower but not too low, some people will be like I want to sell this for $7, which is fine, but you have to think about that perceived value. So if somebody is with a lead magnet, for example, getting something for free, oftentimes we sign up for it and then we never get around to it, but we don't feel bad about it because we didn't pay anything for it.

Speaker 3: 22:33

So it could be the same for a digital product. So I like to advise that you just talk to somebody, just talk to a couple of colleagues. I bet they will tell you to increase the price. You can always do a sale if you want to, or a bundle If you have more than one product, you can bundle them together for a certain cost. Like there's a lot of things I think you can do with the pricing. I just don't love those like really really really low, low price products because I think the perceived value is a little bit, you know, kind of wacky.

Speaker 2: 23:06

Yeah, I would say the majority of the digital products I run across are between like 27 and maybe 197. You know everybody loves sevens, but yeah, exactly yeah, what is it with that? Yeah, somewhere between 20 and 200 is where, like digital products usually land, depending on how robust they are. Like when that is, 200 bucks is probably fairly robust, a whole bundle of things. But you might get templates for 30 bucks.

Speaker 3: 23:45

Yeah, and I think that you can also have that product. But you could have two or three levels where, without you at all, is X price, but the product, plus like a half an hour with you, could be Y price, and so that's not any. It's not any. I don't want to say additional work. You're being compensated for your work.

Speaker 3: 24:07

That one-on-one time, however, it just gives people another option and I think I'm seeing people want a little bit more accountability.

Speaker 3: 24:15

They maybe don't have the time or the attention span to just kind of buy something and go through it all on their own, but if they know they have a call with you or you know some sort of office hours or you know group YouTube live or whatever it is you know they may be more likely to purchase that and to show up and to consume, because really we want people. I think we want people to consume the product, not just buy it, because if they buy it and don't consume it, then like you're not getting that word of mouth, you're not getting a repeat customer. When you have new products or anything, you're just you just got that sale. But when people are consuming it, you're getting feedback, you're getting testimonials, even even constructive criticism. You know to make your product better. You're you're getting a lot more from that when people are going through your product and consuming it. So I think it's good to focus on that if you can, trying to help people get through and learn from your product.

Speaker 2: 25:09

That would play really well with using it as a gateway offer too, because you're building trust with that person. You get that no like trust factor because they're actually experiencing what it's like to work with you, and that would lead them to the bigger offer.

Speaker 3: 25:26

Yeah, yeah, so that like just small, like you know, half hour call or whatever it is you know, to help you go through that workbook that you just bought, yeah, they, they get to see you and kind of experience working with you. And I, yeah, I do feel like that. I feel like when we can kind of show more of ourselves, people are attracted to that and they're like, okay, yes, she knows what she's talking about. I definitely want to work with her in the future and stay on her email list and continue to, you know, follow her on social media and engage and that helps you build that audience right, like you're drawing people in you know to the orbit.

Speaker 2: 26:04

Yeah Well, that's a great way to put it, cause I always make it super awkward and I talk about my content. Ecosystem is like a little bit tighter of a hug. We're shaking hands when you purchase the digital product, but then we get on a one-on-one call A little, definitely a little closer. I love that, but you made it sound less creepy, so good for you.

Speaker 3: 26:28

I don't know where I got that from, but it's just something that kind of sticks in my mind.

Speaker 2: 26:32

Yes, you had one more thing on your list of touch points. Touch points Time management when it comes to creating the product and the marketing plan around it. So walk me through that. What would it look like? What would creating your marketing plan around it look like first, and how do you fit it in?

Speaker 3: 26:57

I think even before that. I think what happens is people are like I'm going to create a product and then I'm going to start to work on it. I'm going to sit down and I'm going to work on it, and then the client work comes in and family and other obligations, and so you're just like it goes further and further down the list and I think that we just don't get around to it. So I think there are a lot of people out there who have half started digital products but never launched. So I think that figuring out how to set aside the time, like what works for you, what is going to work for you in terms of time, like do you always block off or can you block off an hour or two hours maybe on a certain day of the week? I like to do this earlier in the week because I find that when I do something on Mondays, I'm really proud of myself, and then all week I'm like so proud of myself, I'm like, oh, I got that done on Monday, I rule and I don't have to do it again until next Monday. So that's something I like to do. I know not everybody can do that, but I feel like earlier in the week, earlier in the day, earlier in the month, whatever it is. If you can knock something out, I think you'll feel good about it. And then you'll want to keep going because you do feel good.

Speaker 3: 28:07

But also chunking it down into manageable tasks. So, a task create digital product that's not a task You're never going to check that off. I mean, you're going to check it off one day, far, far, far in the future. But you have to create things that you can check off your list. So at the end of that 30 minutes hour, two hour block, whatever you've set aside, that you can check something off, that you're made progress and want to continue to make progress, because otherwise I think it's kind of demoralizing. You're like oh, I worked for three hours. I don't know what I did, I don't know how much further I have to go. I just think that it's really difficult. So chunking that down and I kind of have like a sort of five-step kind of thing Five steps and then another five steps.

Speaker 3: 28:59

I don't know I'm working on the details, but figuring out who your audience is, what win you're getting for them, what does this product actually look like? How long do you think it's going to create? So kind of doing this pre-work and this planning. I know some people don't like planning, but I think it's really important because once you create the plan, you just follow the plan. Oh, I don't even have to worry. What am I do today? Oh, the next thing on the list. So once you get that product created, you know whether it's a video or a workbook or whatever you know getting some kind of feedback around it. You know showing it to people, maybe in exchange for a testimonial, and while it's out there, you know kind of. You know people are looking it over, creating all of that stuff around it, like what's the title of this product? Some people do that first. I'm not one of those people I like to. It's like when I write an email, I don't write the subject.

Speaker 1: 29:53

first I read the subject last.

Speaker 3: 29:53

So, however, you do just like I don't know what this email is about until it has come out, I don't know what the best subject is I mean first, is email first, before I name it.

Speaker 3: 30:01

Exactly. Yes, I'm in awe of people that can do it a different way. So what is the price point that you have decided on? You don't have to decide on that until you've created the product.

Speaker 3: 30:13

And then what are some things you want to say about this product? Your launch marketing and then your ongoing marketing. So your launch marketing yeah, your social posts, your emails and hopefully you've been talking about it all along, but the very specific like it is here. You know get your discount or get your early adopter or whatever it is. But then also, you know taking some time to like okay, I did this, how did it go? How did I feel about that? Did I like this? Did I not like this? Did I do this for the right reasons?

Speaker 3: 30:45

And then thinking about how you're going to continue to talk about it. Because if you launch something on a Monday, you know a certain number of people. You're going to meet somebody new on Tuesday and on Wednesday and on Thursday, and if you never talk about that product again, those people aren't going to know about it. So how can you continue to talk about it? Will it be in your emails? Will it be in your social posts? Will you be guesting on podcasts, Will you be participating in bundles, email swaps, whatever those things are that you think might be good for you? If you're like I don't do podcasts, don't put podcast guesting as an avenue for promoting yourself and your product and problem awareness. So, just thinking about that, what might be doable for you in the future? I think people just leave that part out. They're like, oh, launch, done, Yay.

Speaker 2: 31:35

Over. That's me, that's me. I have launched a millennium, it's everybody. And they sold really well.

Speaker 3: 31:41

And then I was like well, the exciting part's over, yes exactly, but I think it's so important because you created it, so to keep talking about it and you don't have to talk about it all the time every day, but you know, to kind of keep it in a regular rotation, I think is good, because then you, I think it's also exciting to see any sales. So to see a sale, you know, on a random Thursday or whatever, I think is exciting, yeah.

Speaker 2: 32:07

Yeah, putting it in the calendar, so it's reoccurring and you remember to do it. And I think it would be even if you're like me and you get excited about the launch and they're like nah, after that, having it as part of your ecosystem, your offer ecosystem, would make it so much easier, because then it becomes a gateway offer to the next one. There's a lot more motivation when you're like, okay, well, this can turn into a high ticket sale. It just starts here.

Speaker 3: 32:39

Yeah, I like your emails too, because you have, like at the bottom, like ways to work with me, like here are the things that you can do and you know different price points, different options for people, and I love that. It's just another option. Another way to have people work with you is a digital product.

Speaker 3: 32:55

Like here it is, I've created it If this sounds good to you, you know, and you kind of tell them about it and you know, hopefully you've done enough prep work that you know it solves an important problem. You know the, the person that has that problem, you know, I think it just kind of works together, yeah.

Speaker 2: 33:11

Yeah, well, I think. Thank you, I'm glad you liked that, and I think that email signatures are an undervalued sales mechanism. Oh my gosh, I have gotten a lot of traction from adding calls to action as a PS in my signatures, in both my email that is just like one-to-one and my email marketing.

Speaker 3: 33:37

Yes, that's important to note too, not just in your email marketing system, but also in your regular email signature, and it doesn't have to be as robust, I feel, like in your regular signature and you can do different things with, like, new emails versus replies.

Speaker 2: 33:50

But don't forget that. Yes, I have different calls to action. Based off of that, or who I'm talking to, I might switch it out, and it's such a passive way of reminding people that you have this offer available to them.

Speaker 3: 34:08

And those are reusable like blocks, right? So you write three different signatures one time and then, yes, as you're sending an email, you decide, okay, use this signature, so you don't have to reinvent the wheel every time. And the same thing whenever you're sharing about your product, you don't have to like, okay, what am I going to say about the product this week. You can have like a content bank or something to pull from that you share. And as you get sales and hopefully you're asking for feedback, asking for testimonials. Those are great to use in your marketing as well. So it's being done for you, just use it.

Speaker 2: 34:43

Yeah yeah, I have a content bank that I always pull from whenever it's any sales oriented thing. Objections are a huge one. Thank yous thing. Objections are a huge one. Faqs, transformations, customer stories. If you end up doing the one-to-one calls as an add-on for your digital product, then you have personal stories and things that they've said that you can pull into your content, everything content.

Speaker 3: 35:11

Exactly Record those calls too, so that you can go through and kind of, you know, pull out some great quotes or you know, even with their permission, I guess you could pull out a short video snippet, like, yeah, definitely don't let their words go to waste. Because it's really hard, I think, for us to think of, and maybe, maybe not so hard, but maybe we can think of like, oh, you need this product because X. But when other people say it, they have a different point of view, they have different experience, and I think that it can resonate, because when somebody else says it, then another person can say, oh, I feel that way too, which is a little bit different from somebody saying something who's selling the product. Yeah, I just think it's powerful.

Speaker 2: 35:51

It's more real because it's someone who actually used it.

Speaker 3: 35:55

Yes, yeah, so yeah again. Going back to like you want people to use the product, you want people to have success with it. It's not just about the sale.

Speaker 2: 36:04

Yeah, and, when it comes down to it, the more people who are having success with it, the more user generated content you're going to get, the more you're going to talk about it online. Yes, yeah, yay, even better, yes, okay, can you tell everyone how they can work with you and tell them about your podcast? I'm a listener, by the way, I follow on Spotify.

Speaker 3: 36:25

Yeah, oh, thanks. Yeah. So I have a podcast. It's called your First Digital Product I know a very original name and I have a couple of different types of episodes at this point. Some are solo episodes, some are interviews with people who have digital products and the story on how they launched them and all the things that have come up successes, failures and lately I've been having some episodes with people who are just there to talk about something, to talk about marketing, to talk about social media. I have one coming out tomorrow, at the time of this recording, that is about courses. I'm not a huge proponent of courses as a first product, but many courses you could apply this to, and she has some just really great tips on how to make sure that your course is successful. So I love talking to people, just kind of about all things. So it's yfdpshow and you can find it in all the places, apple, spotify, wherever so that's the podcast. My website is scenicroutedigitalcom and if you go to scenicroutedigitalcom, slash tiny.

Speaker 3: 37:31

I have some resources that I will share with your audience. Based on the things that we have talked about today, I offer a one-on-one service, basically just helping you get your product launched. So I think that people can run into some issues. They just need somebody to talk to. They need somebody to help them put that plan together. We're great at putting plans together for our clients, but when it comes to ourselves we're like wait, what, what do we do? And so I think, just having somebody to talk to and like what platform should I use and can you test this for me? And just basically things like that. So I work with people one-on-one. I don't have any digital products related to this yet. I know we're getting kind of met up, but because I'm building my audience and kind of trying to practice what I preach, you know, hoping that as I talk to my audience more, they will let me know what they want to know about digital products. So, again, kind of meta, but that's. That's kind of the offering right now.

Speaker 2: 38:29

Well, awesome, All right guys. Those links will be in the show notes page so you can check her out and figure out what your first digital product should be. Thank you for joining me. Linkedin is your, is your social media place, Is that right? I'm on.

Speaker 3: 38:46

LinkedIn. I'm on Instagram, YouTube. I have the podcast on YouTube.

Speaker 2: 38:54

I'm in the places I can give you links All the places It'll be in the show notes. So thank you, awesome. Thank you so much. Thank you so so much for joining me in this episode all about creating your first digital product. I hope you got some cool ideas and realize it's not that hard. You can take some of the things that already exist within your business ecosystem and you can turn it into a digital product to find a scalable, new, slightly more passive way to create income. So yay for that. If you enjoyed this episode, please go follow Renee for one on LinkedIn and for two, subscribe, like and comment on this episode wherever you're watching or listening to it. I appreciate you and I'm so grateful that you choose to spend your weeks with me, listening to my little voice chirping in your ear. I will see you next time for episode 120. All right bye.

Speaker 1: 40:01

You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club, where you get to work one-on-one with me with trainings, feedback and pop-up coaching that will help you scale your marketing as a B2B service business. So I'll see you over in the club.