Ep 112: Black Friday | How to Market When You're a Soloist

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Unlock the secrets of transforming marketing challenges into opportunities with Tiny Marketing. Discover how Sarah Noa Blach's innovative approach empowers soloists and fractional consultants who often find themselves strapped for resources. Through her experience with service providers, Sarah uncovers the limitations many face and introduces the Tiny Marketing Club — a sanctuary tailored to simplify marketing and lead generation through personalized consulting, courses, and group coaching. This episode promises insights into aligning your business with your lifestyle goals, ensuring consistent revenue while maintaining a thriving enterprise.

Explore the robust strategies behind the Tiny Marketing Club's foundation, focusing on the offer ecosystem, dream client messaging, and discoverability. Learn how to design compelling offers that guide clients through a seamless value journey, craft messages that magnetize your ideal clientele, and boost your authority through strategic collaborations. As Sarah shares her expertise, you'll gain practical tips on structuring offers, refining messaging, and establishing habits that drive profitability. Plus, don't miss the special Black Friday opportunity to sample the program, which could shift your marketing from a referral-based model to a proactive strategy.

Maximize your membership benefits with exclusive content that elevates your business marketing strategy. Sarah details the array of bonuses for club members, including a complimentary strategy session, a robust content creation program, and invaluable live workshops. These resources are all designed to provide a strategic blueprint tailored to your needs, streamlining your marketing efforts for maximum impact. With the unique Black Friday deal, there's no long-term commitment required — just a chance to revolutionize your approach to lead generation and client attraction.

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Chapters

• 0:00 Grow Your Business With Tiny Marketing
• 9:43 Marketing Revenue Strategy Pillars
• 21:16 Unlocking the Tiny Marketing Club
• 28:00 Black Friday Deal for Tiny Marketing

Transcript

Speaker 1: 0:47

Welcome to Tiny Marketing. This is Sarah Noa Blach, and this is a podcast that helps B2B service businesses do more with less. Learn lean, actionable, organic marketing strategies you can implement today. No fluff, just powerful growth tactics that work. Ready to scale smarter? Hit that subscribe button and start growing your business with tiny marketing. Growing your business with tiny marketing Hello, hello, hello. This is Sarah Noah Block and you are listening to episode 112 of the Tiny Marketing Show.

Speaker 1: 1:19

For the next two weeks, we're going to be sharing Black Friday deals and today I am focusing in on the tiny marketing club. I want to show you the behind the scenes of the reason why Tiny Marketing Club came to be a thing. Let me tell you a little story. Recently, I have been having a lot more conversations with soloists, fractionals that focus on operations, fractional CFOs, fractional COOs, fractional people, copywriters so people within the fractional consulting and solo service space, and there's one thing that I hear from them consistently and it's that they can't afford to hire out on marketing, that outsourcing marketing is not an option for them, that they have tried VAs and it never worked out, and for a good reason. They didn't have a guide, so the VA might have been absolutely freaking amazing, but the problem was they didn't have a guide. So the VA might have been absolutely freaking amazing, but the problem was they didn't have a strategist to be able to guide that VA in what made sense to focus on. So the tiny marketing club was born for those people that don't have huge resources, they don't have a huge budget and they need guidance. They need someone, a marketing mind, to guide them through on the best strategy for them.

Speaker 1: 3:00

And the idea of it stemmed from my experience with group programs and like masterminds, because I always got so frustrated because they would teach you a framework. There was no deviating from this framework. You just had to figure out how to make it work for you. Or there was no access to the specialist within the group program or the mastermind no one-to-one time it was. You either had to put your business out there for the rest of the group to see and hope that coach or that consultant responded, or you had to just figure it out yourself, or you had to pay buku bucks for on a retainer with a one-to-one coach or a consultant that can cost thousands of dollars a month. So I wanted to create something that wasn't that. I wanted to create something. That was everything that I wanted to exist in the coaching and consulting world, but it didn't, which made it really hard because I didn't know how to position it. It doesn't exist other places.

Speaker 1: 4:24

Tiny Marketing Club is not a group coaching program, it's not a course. It's a blend of a lot of things, because you're getting one-to-one consulting with me, you are getting courses, you are getting group coaching. You're getting everything, but all in one container and all built in a way that I know works. I actually worked with an education consultant to make sure that the way I was structuring Tiny Marketing Club would be easy to retain and be able to take and run with it and build systems around it, so it would work for you. So I'm going to share a page with you, so let's get into it. My voice has gone there for a second. Let's get into it. Let's get into it, okay. So this is the page for the Tiny Marketing Club and I'm just going to run through it so you can understand where it's at in the special deal that I'm offering right now.

Speaker 1: 5:40

So imagine consistent revenue, a thriving business and a lifestyle that you deserve. This is everything that we strive for within the Tiny Marketing Club. For those that are watching this or listening to this and you were part of the 2025 Growth Playbook, then you know that that is something that we majorly focused on is understanding our enough number and building a business that created the life that we wanted For all of the soloists out here. We're not trying to build the next Amazon. We're trying to build a business that sustains the lifestyle that we want, maybe creates generational wealth that gives us a comfortable life. We're not trying to build conglomerates. We're trying to build our dream lives, and that is my goal for you within the Tiny Marketing Club is to build a business that feels so good to you that the Sunday scaries don't exist anymore, that you're not nervous when you go to check out at the store, that your card's going to be rejected. I want you to not be stressed that you're going to be overworked all week.

Speaker 1: 7:14

My goal with the Tiny Marketing Club is to help you build strategies and systems that make marketing and lead gen so freaking easy that you can pick and choose the clients that you want to work with. That you can structure your offers in a way that feels good to you. That your messaging is so on point that it's clear who you serve, how you serve and what outcomes they'll get at the end. So people your dream clients are raising their hands and saying that's for me, that's for me. That's the goal within the tiny marketing club. Legion does not need to be a puzzle with all the pieces upside down, and every referral doesn't feel, won't feel like luck anymore. It'll be strategic. There's a reason you're getting those referrals. You'll have everyday profit habits that you can just tap into and turn on your lead gen. We'll have systems that makes generating leads so freaking easy. That is a huge cornerstone of the tiny marketing club and it's made for you, so let's talk about it during our time together within the tiny marketing club.

Speaker 1: 8:41

I'll guide you into building a streamlined marketing strategy with systems that make it easy to build it into your everyday routines so it doesn't feel like another thing on your list. It's not going to burn you out like it does now, and if you're one of the many people I talk to who feels like content creation is such a chore, you never know what you're talking about that could actually work and move the needle for your business, you don't have to worry about that anymore because you get one-on-one time with me to build out content that sells. You'll have me in your back pocket saying that sells. You'll have me in your back pocket saying no, no, no, no. Don't talk about that. Talk about this instead, and I have helped businesses make millions of dollars through content. So I know that the content strategies I'll help you with will maybe not millions, but it will definitely move the needle.

Speaker 1: 9:43

I don't think that you need to create anything within your marketing that doesn't lead to an offer, that doesn't lead to more revenue. We're small businesses. Our goal is to make money. That's why we have these businesses. Money and freedom is the reality of it. So your content, while valuable in itself, should also lead to an offer, and I'll hold your hand through that so you'll know exactly what kind of content to create. That's all part of it. It's part of the Tiny Marketing Club, so there's three pillars that we get into within the Tiny Marketing Club. There's three pillars that we get into within the tiny marketing club. One is the offer ecosystem. So I will guide you through the offers that you need, from passive lead magnets all the way to your main offer, to be able to lead people through the process and continuously upgrade. You want to help your clients hit these milestones with, with each one of your offers leading to the next one and the next one. So I have five golden offers that we go through and maybe you won't need all of them, and that's perfectly fine. In fact, in the 2025 growth playbook, I talked about an easy two-step strategy that can work for most businesses and build a really sustainable system that will make you money.

Speaker 1: 11:08

Pillar two is dream client messaging. I think that one of the biggest issues that most businesses have is their messaging. They don't know what elements of what they do matter to their clients. So I help you create messaging that will thread through on your website, on social media, on your emails and your content, to make sure that your dream clients are raising their hand and saying yes, please, that's for me. And then pillar three is the discoverability factor. So when you're reaching out to someone you want to set up a meeting, you're like this is my dream client, I have my eyes on you, I want you, and then you get nothing. Dm them and they don't respond. That won't happen with the discoverability factor. Them and they don't respond. That won't happen with the discoverability factor, because we will build your authority through either track one hybrid collaborations, where we're borrowing other people's audiences and we're generating leads with every piece of content we create. Or track two we're going to build our own damn stage and we're going to build a signature series that will give you the authority, because you are the host, you own the stage, you're in charge and you get to invite people to be on that stage for you. So how good does that feel?

Speaker 1: 13:34

Those are the three pillars we have offer ecosystem, dream client messaging and the discoverability factor and we'll go through all of those. You'll have plenty of opportunities to build the exact strategy that works for you in the time that you have available to you. So, within the offer ecosystem I'm scrolling down now so for people who are watching, you will see it we're going to build lead magnets that attract your dream clients and that they actually want to download. You'll get paid to generate hot leads. I will teach you how to do that with micro offers. We'll launch our gateway offer, which means no more ghosting from proposals. You do not have to waste time creating proposals that will get ghosted because people were just curious about how much money things cost, because we all know that that's what's happening. They're asking for a proposal. What they really want to know is how much do you charge? And we'll craft a signature offer that you can easily sell and earn you reoccurring revenue every single month.

Speaker 1: 14:46

In a dream client messaging pillar, we're going to create a quick and easy sales transcript that will speak directly to your dream clients so it's so easy for them to say yes. We'll uncover exactly where your dream clients are spending time so you don't have to waste time on every single channel. You can just hang out in that one pool that all of your dream clients are hanging out in. We'll ensure that your website, your social media, your content is all aligned with that messaging, so you're always speaking directly to them. And we'll co-build a content bank together so you know what kind of content to create, how to address objections, how to tell clients stories within your content, and you'll do it with me. You're not alone in this. You'll have me right by your side.

Speaker 1: 15:43

In the discoverability factor pillar, we're going to grow your authority on LinkedIn so clients come to you instead of you having to cold DM them. We're going to grow your email list with hybrid content formula that feeds your content while also generating leads. We're going to launch a signature series. That means that you own the stage. It's going to build a referral network and it'll easily nurture your prospects. And all of this will also feed your email, your social, your website content in the fraction of the time that it normally would, because I have a process for that, of course I do. You'll learn exactly how to use a core content to feed all of your channels. You'll also get monthly pop-up coaching.

Speaker 1: 16:38

So earlier in this episode I mentioned in those group programs you never get one-on-one time with your coach or your consultant, and I don't know about you, but for me it felt really icky. I don't want to be on the hot seat. I don't want my problems out there for everybody to analyze and know about. I want one-on-one time. So that's what I offer with the monthly pop-up coaching. It's first come, first serve, but you get one-on-one time with me and it opens up every single month. You can also DM me, so I'm in the Tiny Marketing Club all the time. In fact, there's an app so you can just DM me and I'll respond to you, usually respond within a couple minutes.

Speaker 1: 17:27

So the investment for this is $10,000 a year or $850 a month. I do not care whether you do monthly or annually. Whether you do monthly or annually, but with this special Black Friday deal I'm going to let you try it out for a quarter and you can see if it's a good fit for you. So for one quarter you can test it out. You can still pay monthly if you want, but you have the option to just opt out if it's not for you. But a big benefit of joining now is in January we are launching a live sprint and I want you to be able to be part of it because everyone else has to pay for it, but tiny marketing club members do. Else has to pay for it, but tiny marketing club members do not need to pay for it.

Speaker 1: 18:25

So first a couple of things that my clients are saying about the tiny marketing club and their experience working with me that I make marketing fun. For the first time in their business it feels enjoyable to create marketing. They feel clarity At last. They understand what to talk about in their marketing and it's not just a guessing game anymore. It gives them the space to be able to focus on their marketing and lead someone to their signature offer, where it kind of felt like darts and just hoping to hit that bullseye One client on the first day they started using my LinkedIn strategies they got three meetings booked and there is a whole course on LinkedIn, don't you worry. Another client went through the gateway offer challenge and booked three sales calls and a paid consult in just a few days after doing that challenge. And that challenge is a $47 challenge. So if you can see the benefits of even my low-ticket courses and programs, their tiny marketing club is going to be insane, okay.

Speaker 1: 19:46

So first I want to get into the bonuses that you get within the tiny marketing club. One is the tiny marketing bots. So I love creating chat GPT apps and I customize all of them. So I have a LinkedIn writer bot. All you have to do is tell your customer story and then the output will be a perfectly worded LinkedIn post that has been taught all of the frameworks that work on LinkedIn and I feed it all of my best content so it knows how to structure LinkedIn posts to get engagement. Sometimes I'll write a LinkedIn post and it's like mer didn't get a lot of engagement. I'll be like, okay, well, that was a good topic, so I'll copy and paste it into my LinkedIn bot that I created and I'll repost with that new. I also created one that will take your customer's stories and create a case study out of it. So you interview your customer, download the transcript, put it in there and it will create a perfectly worded case study for you. There's a lot of little bots and I create new ones all of the time, but those are some that are available that I charge $750 for if you're buying it alone, but it's included in the Tiny Marketing Club.

Speaker 1: 21:17

Another bonus is the one-on-one strategy session. So this is a strategic spark. I charge $9.95 for those, but you get it for free when you join the Tiny Marketing Club. So you get a blueprint of exactly what your lean marketing engine should look like and a roadmap of how to create it, so that you know exactly what to focus on within the Tiny Marketing Club, because I do have programs in a lot of different areas and you might feel overwhelmed, like, what do I focus on? Well, the very first thing we do is we build out your roadmap specifically for you, so you know what programs to take first and then maybe, down the line you'll want to take. You know how to make a Google Doc pretty, but you don't need that right now.

Speaker 1: 22:09

Bonus number three is everything content. So this is a program that I sell all the time. It's $3,500 a quarter where we have a one-on-one 90-minute session. I interview you and then I create a content bank All of the content that you can create that would lead people to your goal for the quarter. So things that I have done with this is I've interviewed people and then I've come up with LinkedIn content for them podcast episode content, video content, lead magnet ideas, micro offers, all sorts of things and you get that. You get to a year where we do that, so we can come up with six months of content, ideas that are specific for your offers and what you do and what you're focusing on.

Speaker 1: 23:03

Bonus number four is the live workshops. So I have live paid workshops where you're getting a ton of value from them. Everyone else has to pay for them, but for you they are free and we will take you through one actionable accomplishment within 90 minutes and then you have you can take advantage of upgrades only available with it for those workshop attendees, which not everyone else can. And then the last bonus that we have are the live sprints. There are 1,500 a piece for everybody else outside of the Tiny Marketing Club and we do four a year. So it's a $6,000 value, and what they are is over a quarter. We'll spend four to six weeks moving through, launching something for you. So the one we're doing in January that I mentioned earlier is active lead generators. So together we will launch an active lead generator, which is a time-sensitive lead generator. Like a virtual event, a panel, a round table, maybe a secret podcast that's only available for five days. We're going to create one that brings in a flood of new leads all at once. That's the first one we're doing, but there's going to be three more this year. Everyone else has to pay $1,500 for it, but people within the tiny marketing club get it included, so that's a lot. That is $11,845 in bonuses and just during this Black Friday deal you will have the opportunity to try it out for a quarter without having to commit to the annual pricing.

Speaker 1: 24:57

The Tiny Marketing Club is perfect for you if you're a fractional, a consultant or a service provider who has to sell to others' businesses, and probably you have less than five people within your business. Most of you are soloists. You have survived off of referrals and you're ready to take more control over your revenue. This is for you or you've tried outsourcing your marketing Maybe you hired a VA or a freelancer but you realized that it wasn't sustainable and you weren't able to guide them in the way that they needed. Then this is for you. So that is the tiny marketing club in a nutshell in I don't know 25 minutes club in a nutshell in I don't know 25 minutes, and you can try it out. Just if you purchase within the next two weeks, you can try it out for a quarter without having to commit to the entire year, and you still get access to that live sprint that we're doing with the active lead generator. You still get access to the one-on-one strategy so we build up that blueprint for you and you still get access to everything content, but you only have a quarter that you're committing to.

Speaker 1: 26:35

So I hope that this helped you understand what the tiny marketing club is. I get that it can't be compared to most things. It's a pretty original idea but hopefully, walking through this with you, you can get a grasp of what it is. It's a hybrid one-to-one consulting and course platform so you're able to do some of the pre-learning through the program, but then you get that high touch one-on-one element with me. But then you get that high touch one-on-one element with me. So right now there are 13 programs, virtual digital courses within the Tiny Marketing Club, and they all have pieces that have one-to-one elements to it. So you get to unlock a one-to-one session with me to make sure that everything is working the way you want it to. And that is on top of the everything content, the one-on-one strategy, the pop-up coaching. So you get a lot of benefits from the Tiny Marketing Club that you won't be able to get elsewhere. So try it out for three months and see if it's a good fit for you.

Speaker 1: 28:00

I hope you enjoyed this behind the scenes of the tiny marketing club. And hold, please, and pausing. Okay, I'm back. I had to check my calendar, so this episode is going out November 24th and I am going to keep this deal going until my birthday, december 14th. So during that period of time, that is, november 24th to December 14th, you can opt in to a quarter of the tiny marketing club to test the waters and see if it's a good fit for you. So don't miss out on that.

Speaker 1: 28:38

If you are interested in taking advantage of this very special Black Friday deal, I will have two links down below in the description. So link one is for a sales call, in case you want to have a conversation with me and figure out if it's a good fit for you, and link two is for those people who are not questioning it and you're like, yeah, I do want that. So for all of you, I'm going to have the direct link to this special three-month Black Friday deal and you can just opt straight into it, and I hope you enjoyed this episode. Thank you. If you love all things tiny marketing, head down to the show notes page and sign up for the wait list to join the tiny marketing club, where you get to work one-on-one with me with trainings, feedback and pop-up coaching. That will help you scale your marketing as a B2B service business. So I'll see you over in the club.