Tiny Marketing: Marketing strategies and systems for B2B service business founders.

Ep 111: Mastering Online Communities: From Building to Thriving with Bri Leever

• Sarah Noel Block • Season 4 • Episode 111

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Ever wondered how to transform your online community into a thriving hub of engagement and profit? Community strategist Brie Leever is here to show you the ropes. With her extensive experience in building and monetizing online communities for B2B service businesses, Brie shares groundbreaking insights on prioritizing the impact for members over mere monetary gain. She demystifies the process by breaking down the four types of communities and guides you on focusing efforts on one to sidestep overwhelm. Plus, get a unique glimpse into her life as a camper van host in Hawaii, where she masterfully blends her professional prowess with personal adventures.

Ready to launch your own vibrant community from scratch? This episode uncovers strategic marketing tactics, including leveraging pre-sale or waitlist strategies to garner initial members and ensure commitment before the big launch. By harnessing existing audiences and community-driven strategies, you can create a buzz that propels your community to success. Discover the art of crafting a strategic messaging plan that hits pain points and fosters anticipation, and learn about the innovative "Undercover Hype Squad" concept to generate pre-launch excitement. These insights are designed to blend marketing prowess with community-building flair for a stellar kickoff.

Growing your community requires aligning individual member benefits with collective goals. We explore how realistic goals can motivate members and how incentivizing current members to bring in new recruits can drive growth. Offering rewards that range from consulting hours to exclusive program access, alongside collective benefits like expert sessions, can enhance member engagement. Personalized communication and authentic storytelling emerge as vital strategies for meaningful recruitment. This episode also examines the challenges of using communities as a business support tool, helping you assess if this approach aligns with your business goals. Dive deeper into the resources and masterclasses available for those eager to explore community strategies further.

Meet the Expert, Bri Leever

Bri got her start building a community and growing it to a multi-million dollar revenue stream for a brand in Portland, OR. Now, she partners with brands and creators to build online communities. She's a Community Strategist by day and a Campervan host by night on the Big Island of Hawaii and you'll usually find her on, in, or under the water.

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Speaker 1:

Welcome to Tiny Marketing. This is Sarah Norblach, and this is a podcast that helps B2B service businesses do more with less. Learn lean, actionable, organic marketing strategies you can implement today. No fluff, just powerful growth tactics that work. Ready to scale smarter, hit that subscribe button and start growing your business with Tiny Marketing growing your business with tiny marketing.

Speaker 2:

Hello you, beautiful, beautiful things. This is take six. That's how awkward I am today. Hi, I'm Sarah Noelle Block, and this is tiny marketing. You're listening to episode 111 with Brie Lever, and we're talking about a topic that is so freaking hot right now. It is communities. She is a community strategist and she helps people decide what kind of community they should have, how to launch it and how to monetize it. She's freaking amazing. She's the one who helped me choose the platform that I did for the Tiny Marketing Club. She's brilliant. I stalked her. Now we're friends. So today she's going to tell you about the three different types of communities that are available for you, and when and why you should choose each one of those. So stay tuned. I'm keeping this short, since I'm on to take seven and I don't trust myself. Hey, brie, can you introduce yourself to the audience?

Speaker 3:

Yeah, hi everyone. I'm a community strategist and the founder over at Ember Consulting. We help creators, coaches and consultants create their online community, and I also live on Hawaii Island, where I'm a community strategist by day and camper van host by night, and you'll usually find me in the water, but I'm really excited to talk about all things community today.

Speaker 2:

I mean, I knew all of that and I'm so jealous of your life. That sounds so fun. Before we go into community, tell me what is a camper van host? What do you do with that?

Speaker 3:

Yeah, yeah, so it's like I'm like an Airbnb host, but for four cozy camper vans here on Big Island. So we rent them out to guests and they take them around the island. If you've ever been to Big Island, you know just how big it is, hence the name. Hence the name. So there's a lot of drive time. So just kind of came up with the idea and then went all in on it and now it's our little side hustle. That's awesome. That sounds so fun. Never a dull moment, for sure.

Speaker 2:

Yeah, I had an Airbnb and I can agree it's never dull. There's always, like some, something happening.

Speaker 3:

Yeah, yeah, but not so passive income we all sign up for.

Speaker 2:

Yes, there's nothing passive about it. When I had guests, it was like there was a message every two seconds yeah, yeah, okay, so let's get into community. Why should businesses start thinking about building community?

Speaker 3:

Yeah.

Speaker 3:

So I could approach this from so many different angles, and I think what I'll start with is I don't think businesses should necessarily approach community only with monetary value in mind.

Speaker 3:

So it's like one of the, you know, sexiest things I could say is it's a very powerful recurring revenue model for your business, especially the membership model, and I think part of what makes communities successful is approaching it from a vision for the impact that you can create for your customers and your members, as well as a really incredible return on investment. So part of what we're going to look at today is how community can support your business and the four different types of communities and how they support your business. And on the free side of communities, those communities are really have a have a history of supporting businesses in lots of different ways. There's lots of different types of communities that you can set up to get results on different business initiatives, but the model that I'm personally drawn to is paid communities, where the community itself is an offer, is an income stream for the business. That has a very clear impact on the business, but it also creates some really incredible results for your members as well, depending on how you structure it. So we'll get into that, yeah.

Speaker 2:

So first let me start by saying community overwhelms me, Like the idea of being the host of a community feels daunting. So how do you do that without it taking over your life?

Speaker 3:

Yeah, it is like that is exactly it, and you can get in way over your head really quickly with community. I believe you.

Speaker 2:

Speaking from firsthand experience.

Speaker 3:

I love your community, I'm a part of it.

Speaker 3:

So one of the actually one of the really practical ways that I recommend not biting off more than you can chew is when we look at these four types of communities, what you're quickly going to discover is that you'll think of examples of communities that actually hit multiple types, like really mature, complex communities that serve multiple customers on multiple different journeys, and really the best way that I think you can really help keep your community boundaried early on is to commit to just one type and do that one type really well. I did not take my own advice. I think Go on.

Speaker 3:

And I had to backtrack. I like I seriously had to backtrack because I tried to do more than I could In the launch. I tried to do two and it was more than I could market and manage at any one point in time. So that's my first piece of advice is to pick one type and really commit to that before you expand and make it more complex your structure. The second piece of advice I have is, if it ever feels, and especially if you're getting started and you want to test a community concept, put a time game around it.

Speaker 3:

Time is such a lovely boundary. It gives us psychological safety, it gives our members psychological safety. So you can still call it a community but say, um, you know we're gonna, this community, we will be together for the next three months or four weeks. I love that. It just takes the weight and the pressure off. I feel safe already. Right, oh, we can all just like breathe a sigh of relief. So, and it also gives you a chance to test. When you put an end date on something, you get time to like, reflect on what worked, make tweaks there are some um, there are some obstacles to that, and that if you want to leverage the magic of that group. Again, you kind of have to relaunch to them. If you're going to create an end date, then you have to create a new start date, or you have to have a new offer ready for them before they exit the community. So there's something to the momentum there too. But if it feels too heavy and you're just trying to get your feet wet, give it a time limit.

Speaker 2:

Okay, I want to get into that a little bit. So that makes me think of like challenges or boot camps. It's more like cohort style, where you're going through a journey together and then, whoosh, you're gone.

Speaker 3:

Yeah, yeah, absolutely, and that's exactly the it's. This is what I call a transformative community. So they tend to be these cohort-based, these time-bound experiences, and I call them transformative because they're centered on an educational journey, a very clear. It's like the family road trip we're all starting at point A, we're all going to go to point B together, and the paid learning experiences is where I put these like transformative communities. So there's a very clear transformation that's happening to your members. Yeah, there we go. Okay, so this is the Brie Lever matrix of business and community.

Speaker 2:

We got so quickly into the types. I'm like we should have this up for anyone who's watching on YouTube. A lot of people listen to this just audio, but if you want to listen or if you want to watch and see this matrix, it's available on YouTube. The link will be in the show notes.

Speaker 3:

Well, you led me so naturally there, so we'll just dive right in.

Speaker 3:

So, for those of you who are listening, this matrix has a Y-axis going up and down. Education is at the top, connection is at the bottom, has an x-axis with free on the left, paid on the right. Super simple. Every community has a combination of education and connection. So the limit of this matrix is it makes it look like they're mutually exclusive, and they're not. That being said, what I mean by education is that learning journey. It's a communal learning journey with a very clear outcome. That's why we call the paid education-centric communities transformative communities. Down below, we have paid connection-centric communities. This is really where your membership and ongoing membership exists. Usually, that's like the structure that they will follow, because these communities tend to be more containers and the value of what's being created there is coming from the connections between your members.

Speaker 3:

You, as the facilitator, are are. Make make no mistake, you're still doing a lot of work because you're you're creating the and these are these are the hardest to design for, honestly, because the outcome is um, like with the transformative community, usually like the community leader or a small group of experts are like guiding people through the content and they're primarily engaging with the content, but you slowly turn them towards each other to get value from each other, the connection-centric paid communities, which I call networking communities. Right off the bat, the value of what's happening there is the connection between your members. So you have to be really thoughtful about how you are architecting the space and Like you can bring together, let's say, a peer to peer mastermind group for three months.

Speaker 3:

Usually, in a mastermind, members show up and like support each other, like do hot seats, or like one person takes on a new topic each week, like the value is coming from the members themselves. There's not like one like all-seeing person guiding everyone through it. Yeah, so you can still create a time-bound test for networking community. It just looks a little bit different. Does that make sense? Yeah, that makes sense. Okay, so let's transition to the free sides. This is like the world that I come from, which is building big brand communities that support a business or a product in some way.

Speaker 2:

That's this, nurturing one, is what I see the most, I think.

Speaker 3:

Yeah, it's really common. So free education-centric communities. I call these nurturing communities. It's where this communal learning supports an end product or service. Saas companies love nurturing communities because they tend to be selling a product that is a tool, and part of you getting value out of that tool is learning how to use it effectively. So some great examples of these types of communities. I would say the HubSpot community probably hits like probably all four of these in some way, shape or form.

Speaker 2:

That's the first one that popped into my head too, oh, good.

Speaker 3:

Yes, yep, exactly. So they have tons of learning content, but it's all within this like communal learning environment where you can like see what's working for other people, learn from others, but you're also like there's a pretty structured guidance and learning journey that you're going on to learn how to use the tool effectively. The Etsy community is another great example. There's like an Etsy seller community, which again probably has elements of like all four of these woven in there, but there is a it's a space where you can learn how to sell on Etsy more effectively, seen more effectively, okay. And then, finally, we moved down into free, connection-centric communities, and this is where all most, like 90%, of Facebook groups lived for the last decade.

Speaker 2:

Okay, I'm glad you gave me that understanding because I had Noah reading the description like what would fall under this.

Speaker 3:

What? How does this work? Yes, so this is where the connection between your members supports the product or the service in some way, so it's free to join. It's like based on member interactions. There's like like, if you think of most Facebook groups, there wasn't like a guided, intended journey. Some, some did, but it was like really clunky. Yeah, if they pulled that off, it's a miracle. Yes, yeah, yeah, I actually have an example of one called Be the Bridge. It's this like really amazing community for people exploring diversity, equity and inclusion. I don't know how they navigated the Facebook group for so long, but I digress.

Speaker 3:

So these communities are the most difficult to prove ROI Anytime you have. You're on the connection centric side of the equation. It's so soft and fuzzy, like the value of, like the exchange between members, so difficult to calculate, so difficult to track. So you really, if you're going to start with a connection-centric community, especially if it's free, like really your upper level management and the person executing the community just has to pretty innately believe in like the value of community and trust that it is bringing in ROI. But it's really difficult to prove. To be honest, the tools are getting better but they're not quite there yet. But these could also be some of the most powerful communities. There are a few Facebook groups that I'm aware of and a part of that drive tremendous value for the brand, even if we can't calculate it. A sale hits and you see it's released only in the Facebook group and like their sales are through the roof Right. So it's like clearly something's happening here. Yeah, we can't tie it directly, but one of my favorite collaborative communities so I call these collaborative communities One of my favorite ones is Lego Ideas.

Speaker 3:

So this is a community, like a community that comes out of their product department. So the like return on investment for the brand is that it's supporting product and product development and in the community, members come up with like their super niche, specialty CAD designs for the Lego sets that they want to see brought to life. That's cool. You're like all done. A taylor swift eras tour lego set is like proposed to the community and usually there'll be like several different like members who are, who are like elevated as designers, who will like propose different sets and the community votes on the set that they want to bring into production. And then they do and it's like this whole fervor and this whole and they've essentially like outsourced a huge portion of their product development just to a community and in the process, they're creating all of this like hype and fervor in their like branding for this new product release. So it's brilliant, it's super fun.

Speaker 2:

I love it and people feel part of it. It's almost like how Kickstarter if you're in this product early and you contributed, you feel like you're on the inside, absolutely. Yep, that's exactly it. So my question about the connection. So, for anybody listening, the ones that fall into the connection are networking communities and collaborative communities. How do you fill these when they're new?

Speaker 3:

That's the scariest part of building a community is filling it, so it's an actual community and not like a couple people.

Speaker 3:

I know I actually asked the same question on my podcast to Mortjesa, who's the founder of Heartbeat, which is a community platform, so I'll maybe we can link to that episode too, because he had some great insights to share. But I'll summarize it the best method for launching one of those communities is to get a pre, pre-sale or, excuse me, to set up pre-sale or waitlist, something where you can get people to opt in and secure payment early, but then give yourself like however much time you need for for the initial runway to get at least, let's say, like 12 members in and providing value for each other, and then and then you open the doors all at once and usually, like my favorite way to launch a community is with a like kickoff event where people like come into the event and that's like at the event is when they get the login and like join information for joining the online community. So, like, everyone is like actually entering the community together online at the same time and it just makes it feel really full and really vibrant.

Speaker 2:

That is smart. I like that a lot. So I'd love to just pause and noodle on that for a second, because I thought your podcast launch was the most brilliant thing I've ever seen. So can you walk me through how you launch? Like I'm guessing that you probably mirrored a community launch for your podcast because you did such a good job with it. Can you walk me through your typical launch?

Speaker 3:

Oh well, thank you so much for saying that. I will say I had a lot of help from my podcast producer. I got her like whole marketing plan and so I think it honestly, though, it was like such a good reflection for me on what I do for my clients when we create a launch plan for them. And going through the experience myself for the podcast launch and feeling that resistance to launch and the tension, I was like, oh my gosh, I I just like I wouldn't have been able to do it without Rosa, my producer, and her team team. So it makes me give me new energy for supporting my clients in that way.

Speaker 3:

But yeah, so the way that we approach a community launch, there's always like so many different levers that you can pull in marketing and it's pretty dependent on, like, what their existing marketing engine looks like. So we tend to build communities for businesses that have at least been around for two to three years. So they like they have offers out, they're not starting from scratch, they have like some existing marketing engine and so, depending on what that looks like, we we always start with their existing audience and that might be really small for me. I have, like when we launched my podcast. I have 600 people in my email list. Like I do not have a big audience. I'm a community person, not an audience person.

Speaker 2:

Yet you have over a thousand downloads in your first episode.

Speaker 3:

Yeah, I know. So here's what we did. So here was. So we will always look at what's their existing audience Like. We absolutely need to convert those people into the community and if we can't, that's like a really, that's a really good test for this soft launch about, like, what the interest is going to be, because if you can't sell it to the people who already love your work, the most, then it's going to be a validation tool right there.

Speaker 3:

Totally, totally. So we always have like an existing audience plan in place and like kind of nurturing sequence for the month leading up to the community launch. So when my clients come to me and they get this package where we create the launch plan for them, we will provide them with like the timeline, the roadmap and the messaging that they need to like really nurture, tease the community and start to start to really nurture these seeds of like and messages of isolation, like being alone in your business or on this journey that they're facilitating, like kind of digging into some of the pain point and highlighting it, so that when it comes time to like launch the presale to secure your spot in the community, they've already been primed with some of that messaging. Now, the other thing that we did for the podcast that I think really contributed to the wild success was my community strategy. So, like for launching a community, it'd be like leveraging communities to launch your community. Yes, like borrowed audiences. Yeah, yeah, drink every time I say community. Yes, like borrowed audiences. Yeah, yeah, drink every time I say community, yeah.

Speaker 3:

So I actually just released a guide on this because I think it's one of the most underrated like strategies in marketing and I don't approach it. I don't really consider myself a marketing person, I consider myself a community person, but I just noticed after the podcast how much of my community background and experience had been brought into the podcast. So what we did was two parts. One, we created what we called the Undercover Hype Squad for the community launch or for the podcast launch, and people were they opted in. So they got like all of the messaging, teasing the podcast, but the call to action. What I what I hated about, what I hate about podcast launches, is like when people are teasing it and I'm like, yes, so like I, I now I just want to hear it and like you're like, but I still have to wait, like four weeks, so were like how do we? For people who are like, yes, absolutely, I can't wait for this, I was like we have to like get their email on, like a specific list was that a fax machine?

Speaker 2:

did we go back in time?

Speaker 3:

sounded like it um.

Speaker 2:

I'm in a hotel room.

Speaker 3:

I think their eyes were like I didn't know that phone could ring. Okay, I hope that doesn't do that again. Maybe I'm just gonna unplug it here, I don't even okay. Yeah, oh, wait, yeah, okay, so I'm gonna go. Um, that is so funny. Yeah, okay, um, so what was I talking about? I said undercover hype squad. I think, yes, that's where you left off. Okay, so we started with the Undercover Hype Squad. We said the call to action up to the point that we launched the podcast was join the Hype Squad to help spread the word about the podcast. And honestly, I think what really helped in the podcast launch was I had a very clear vision of what I wanted this podcast to do and what I wanted it to be vision of what I wanted this podcast to do and what I wanted it to be. And it was a little bit on the edge, like it's kind of spicy. It felt a little bit like precarious for me, like it wasn't like safe, it didn't feel like always really safe.

Speaker 2:

It's an original idea. I think it's freaking brilliant.

Speaker 3:

Oh, thank you. I was it just all those pieces came together at like the perfect timing. I was it just all those pieces came together at like the perfect timing. So our like message was like when you help us like blow this podcast out of the water, you are making the community spaces a little less lonely and a lot less crazy and I think, getting that communal buy-in of like hey, we are all community people but we all struggle with these things and like the more that we can spread this podcast, the less lonely we can make it for everyone. And that really resonated with people.

Speaker 3:

So we had 80 people sign up for the podcast launch squad. I sent them all little like match boxes if they lived in the US with like handwritten note, like it was like so much work. But I was like these are my people, who are like championing me and I really want them to feel on board. So I sent them a little snail something and this is from my community strategy. I ask how can I prompt them? What are the supporting resources and what's the reward for them doing that? And so ask the same question with the podcast launch squad how can I prompt them to do what I want them to do? How can I support them to make that like as easy as possible? And then what's the ultimate reward for them? And we did a couple like giveaways, but I think there's also like an intrinsic reward in helping someone that we also leaned on for our messaging.

Speaker 2:

Well, it worked, you nailed it. Your podcast is doing amazing and it's called Dear Bree, right? Yes, okay, so go listen to Dear Bree.

Speaker 3:

It's a lot of fun. It's an advice column for community fiascos, drama and conundrums, so you'll hear like the worst of the worst scenarios in the community world and I bring on experts even more brilliant than myself to tell you how to do it.

Speaker 2:

That's the best part of having a show is I'm constantly talking to people who are smarter than me.

Speaker 3:

Yes, I know it's really nice. Being a podcast host is kind of a sweet gig. It is, it is.

Speaker 2:

Okay, so we can mirror that podcast launch for community. That would easily work. So you said I liked your. How do I get people to do these things prompts? What other kind of rewards do you offer? So you had some giveaways. What other ones do you have?

Speaker 3:

Yeah, there's so many that we can choose from. I love especially early on in the community launch launch. Like the first thing that my clients always try to do, to like self-sabotage, is offer it for free. Like no, these are like our best people, we need to give it to them for free. And I'm like if they're your best people, they should be the most willing to pay oh my gosh.

Speaker 2:

Okay, don't let me forget. I want to dig into that further, like other things that people do to self-sabotage.

Speaker 3:

Oh oh God, the list goes on. I can tell you from experience exactly what they are.

Speaker 2:

I mean, we all do that. I have definitely self-sabotaged many times.

Speaker 3:

Oh, it's so tricky to catch yourself in those moments. But yeah, that's like it was another value of like working with Rosa and seeing like the value that I provide when I'm consulting on community. I'm just like man, it is so hard to. It's something this good. Bringing something this good into the world. You are just bound to self-sabotage Like there's no way, shape or form around it, and so to have like a guide who can like help keep you on track, help keep you from self-sabotaging, is just yeah. I was so grateful for it with Rose and her team for the podcast. That being said, let's go back to your question. Yeah, which?

Speaker 2:

is free is the first thing. Don't do it as the reward. What are some good rewards, though?

Speaker 3:

Yes, okay, yep. So we don't do free, but we I love to provide some sort of extra freebie that they can only get when they join the community and within a certain amount of time. So having some like time incentive and a reward for when they do join before that is up Strategic bonuses that are time constrained.

Speaker 3:

Yes, Yep, Exactly, and sometimes you can like this takes a little bit of fornagling. You have to be really careful about providing something that feels unique and really valuable. A really nice time incentive for a lot of communities is like just the nature of the programming that exists in the community. So like our challenge is kicking off on this date, so you have to join before this date, and then the challenge being able to be a part of the challenge is sort of positioned as a reward, so you don't always have to come up with something new. Sometimes it just takes a matter of looking at your ecosystem and looking at the programs that you do provide, and how can we package this in a way that's a little bit more compelling for people to join within a certain amount of time.

Speaker 3:

A couple other things that I love to do, maybe not for a new community, but like when you're in an existing community and you want to do a really big push to get new members. I'll often set up like we would call them initiatives back in the first community that I built. So like a recruiting initiative is what we would call it, and we would always layer over like an individual benefit for the person referring the new person joining and a collective group goal. So we would make the group goal like really realistic you have to be like really careful about this because you want it to feel you want to make sure you can hit the group goal like really realistic. You have to be like really careful about this because you want it to feel you want to make sure you can hit the group goal. Um, and framing it like break, tying that goal and the recruiting back to the purpose of the community.

Speaker 3:

So, especially if it's like a networking community and you're getting value from other members inside saying like hey, we have this big goal for spring of 2025. We want to see 50 new members join this community. When you bring someone on, we're going to give you an extra, like a free hour of consulting or access to this like exclusive, like maybe you run like a little micro accelerator or boot camp that people only get when they refer a new member and maybe the new member gets access. So you have an incentive for people individually. But then you say and when we collectively hit this goal because this is going to benefit everyone in the community.

Speaker 3:

So when we hit this collective goal, anyone who referred someone or you can say everyone in the community gets like this extra expert session, or I mean you can like pull in swag Some people do swag for rewards. I love to keep it like really focused on like what's most valuable to your members, and usually that's like provided inside of the community. So those are just some ideas, but that was like one of my favorite. I love the structure of that initiative where you're rewarding all the right actions and people at the right time, but also still making it feel like a collective, unified vision.

Speaker 2:

I love that I have been so quiet during this talk, because I'm just absorbing everything that you're saying. There's so much strategy involved, so much more on the marketing end than I thought that there would be.

Speaker 3:

Oh my gosh, so much more. And like we used to craft for these big like initiatives, we would have like our communication plan for these things was like 16 page Google Docs Right, and that's not even for like anything that's too complicated. But just like we again like, if we want someone to refer a new member and if that's a big part of this new marketing push, maybe that's even just one branch of it. Like you're going to go out and do all these partner workshops and other communities to get a new, to bring in audience members, but you're also activating your members to refer people like you. If, if you want them to do that again, you have to prompt them on like what are they doing and how are you? What are you asking them to do? How are you supporting them?

Speaker 3:

So for us, that looked like um, I think done really poorly. What that all that is is like just like templated copy of like hey, send this to like five people. That's done poorly, but it's done. It's something. Yeah, when it's when it's done really well, that means like hey, think, think about your transformation that you have experienced in this community. Take a few minutes and reflect on this and think of someone who is in that position, where you were when you first joined this community. Now, what has being a part of this community done for you? What's your story? What's been your journey? So prompting your members to think about it for themselves and what their actual experience is, and then creating the bridge for them to share about that publicly or with a couple people, that's like, that's your sweet spot, that's like so much better than like come join the Ember community for coaches, consultants and creators.

Speaker 2:

You. I just said exactly what I've seen on 33 different communities.

Speaker 3:

It's just I mean it's fine, it's just, it's just tired, it's done. Yeah, it's done. Not well, but it's done.

Speaker 2:

Yeah, that will be our new criteria for you. Did you did the bare minimum. It's done Exactly Well. Is there anything else you want people to know before we wrap up?

Speaker 3:

Oh my gosh, Well there's. So this is such a huge topic. It really is. Yeah, I could talk all day. Trust me, love to talk If you want more information.

Speaker 3:

Like I really the matrix that we talked about in those four different types of communities. It's kind of like the basis for how I think about how communities support businesses, but also the challenges that you're signing up for in your community. So if this is like new to you or maybe that framework is new to you and how you're signing up for in your community, so if this is like new to you or maybe that framework is new to you and how you're thinking about community, I do have I have a masterclass that goes through all of the different factors. So thinking about your existing marketing engine that is going to lend itself to support different communities here, like some communities more than others, depending on the type of marketing structure you have set up. Thinking about the impact that you want to see. Thinking about your own capacity as a community builder and what you have the ability to execute on. So we dig into all of that in the masterclass as well as like how to create a test for each of these communities masterclass as well as like how to create a test for each of these communities, so I encourage you to check that out if you want to dig in more.

Speaker 3:

But as far as final thoughts and final words, I think just community can be a really impactful and powerful tool for your business. It's not for everyone, so do your homework before and do a test to understand if this aligns with your business. It's not for everyone, so do your homework before and do a test to understand if this aligns with your business and what you want to create in the world. Obviously, I think the world needs more communities and more connection online, so I think I hope that it does, but it's not for everyone and that's okay too.

Speaker 2:

Where can we find that masterclass? It sounds brilliant yeah.

Speaker 3:

I'll give you the link. It's on my website under the community page, so we'll put that in the show notes.

Speaker 2:

Perfect. Yeah, it sounds great, all right, awesome. Thank you so much for joining me. This was so amazing. I felt like I learned so much during this conversation. I really appreciate you.

Speaker 3:

Aw, thanks, Sarah. Thank you for having me on. I'm so, so glad to share some space with you.

Speaker 1:

If you love all things tiny marketing, head down to the show notes page and sign up for the wait list to join the tiny marketing club, where you get to work one-on-one with me with trainings, feedback and pop-up coaching that will help you scale your marketing as a B2B service business. So I'll see you over in the club.

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Sarah Noel Block

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