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Tiny Marketing: B2B Marketing for the Rule-Breakers.
Boring B2B marketing? Not on our watch.
Hosted by relationship-led growth strategist Sarah Noel Block, Tiny Marketing is for B2B leaders who know growth doesn't come from piling on more tactics, following the same tired playbook, or keeping marketing, sales, and business development in their own little silos.
We're here to challenge the rules, question the conventional wisdom, and explore what happens when marketing, sales, business development, content, events, partnerships, and community work together as one connected system.
Each episode brings you practical strategies, honest conversations, and brilliant humans who aren't afraid to do things differently when differently gets results.
You'll learn how to uncover the insights hiding inside your business, create content that actually starts conversations, design events people want to attend, build partnerships that open doors, and create systems your team can realistically run.
Because your buyers don't experience your departments separately. They experience one relationship with your company.
And that relationship? It should lead somewhere.
The rules are optional. The results aren't.
Welcome to Tiny Marketing. Boring doesn't live here.
Tiny Marketing: B2B Marketing for the Rule-Breakers.
36. Marketing on a Time Crunch: What to Cut and Keep with Michelle Tresemer [Part 2]
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Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.
In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.
Join our live webinar: 5 Website Mistakes Killing Your Content Marketing
SEO agencies.
Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.
ALL THE Social Media Channels.
Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels.
📝 Find show notes and resources: https://tinymarketing.me/ep36
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