BONUS: Skyrocket your email list with my EASY content marketing hack

Ever wondered how to turn passive listeners into engaged email subscribers? This bonus episode unpacks the secrets of the two-time-sensitive lead magnet framework, a key element of my lean launch strategy. You'll discover how to craft a compelling series of three to five episodes that captivate your audience, all leading up to a time-sensitive lead magnet like a hands-on workshop or exclusive panel discussion. Imagine converting curiosity into actionable interest, all while nurturing a deeper relationship with your audience through your email list.

Join me as I share actionable tips and real-life examples to seamlessly integrate mentions of your lead magnet throughout your core content. Whether you're a podcaster, blogger, or webinar host, this strategy is designed to generate a surge of leads and build a robust community around your content. By the end of this episode, you'll have the tools to create high-impact, time-sensitive lead magnets that not only engage but also transform your audience's engagement levels. Don't miss out on these insights that could supercharge your marketing efforts!

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

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Transcript

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Speaker 1 0:33

Hey friends , I am posting a mini bonus episode today because I've been getting so many questions about one specific element of my lean launch strategy and that is my series , my content series , two time sensitive lead magnet framework . So did you see my eyes go blue Because I'm completely winging this episode ? But I wanted to do a podcast episode because , well , I got asked in a few communities to answer this question , to expand on a little bit , and then I did my Lean Marketing Strategy Masterclass a couple days ago and there were questions about it . So here I am , let's talk it through . It won't be crazy long , it's not that difficult , all right . So this is what I do with my core content . And , as a reminder for anybody who doesn't know what core content is , it is a specific medium of your content . So a podcast , a live stream show , a webinar series . So you want to produce it in series of three to five episodes that are within the same umbrella of topic . So what this does is a couple things it gets people really entrenched in the topic in bite-sized nibbles and learning bits . So they get to learn a little bit about event marketing , for example , over the course of three to five episodes and dive really deep into it . They get really invested in it , want to learn more , and all of that should culminate into a time-sensitive lead magnet .

Speaker 1 2:20

Now , a time-sensitive lead magnet is most often some sort of virtual event , so I like to end it in a workshop , because I love action , I love to take action , I love to help people take action . So all of mine are very hands-on workshops that I culminate with . So you just learned about event marketing for five episodes . Now we're going to do a workshop where we launch your first virtual event . That's an example . So that's how it works . You get people really excited through that series and then it culminates into a lead magnet that is time sensitive . So other versions of time sensitive lead magnets could be a panel . Maybe you pull everybody in who was the guest in those three to five episodes and have them do a panel , a Q&A panel , or have them do a roundtable on a specific topic within that topic . Maybe you do a webinar swap where one of those guests comes in and does a training for your group . Those are some options . You could also do something that's not live asynchronous but it has a time-sensitive component , like it's only available for a week , like a private podcast that is turned off in seven days , so they can only access it within those seven days . That's another option for time-sensitive .

Speaker 1 3:52

The intention behind a time-sensitive lead magnet is you get a surge of people at one time , so it encourages action immediately , whereas a passive lead magnet it's a pop-up on your website , it's a little promo in your email signature . It's always working . It's always on , so people drip in , but it's not like a tsunami of leads at one time , if you know what I mean . So that's how it works . And throughout the series , obviously you're doing one umbrella topic and then you do many topics underneath , so it's almost like a hub and spoke model . If you're familiar with SEO , promote that lead magnet that's happening at the end .

Speaker 1 4:50

Get people excited about it . It should be mentioned in every single episode . You should have an ad leading to it within your episode . Whatever it happens to be it could be a podcast , because I'm using terminology associated with podcasts , but it could be webinars , it could be live events , it could be blog posts , webinars , it could be live events , it could be blog posts , whatever it happens to be , and that will get people really excited and there's no way that they didn't hear about this thing . That's happening . So everybody who consumed that series is likely to sign up for that time sensitive lead magnet .

Speaker 1 5:23

Now you've just converted passive listeners or passive watchers or passive readers into active email subscribers , and that's where the relationship happens . That's where you build , you nurture your relationship with your audiences is in the email . So that's that .

Speaker 1 5:42

It's a super mini episode , but I've been getting this question a lot and I wanted to share it with you and it's just nice that I can reference this podcast episode . Now , if you have questions , ask them . We have a new feature called fan mail that you can get in the show notes , and the fan mail will send me a message directly to my dashboard and all you have to do is text it . I don't have your name or information or anything when you text me a question or a comment , but I do have it in the dashboard so I get your feedback and I'm able to answer your questions . So if you have any questions that come up as you're listening to my podcast , you're watching my shows , anything , you're consuming my content in any capacity , send me a fan mail and I'll answer your questions , because I love doing that and I'm happy to help . Thank you and enjoy this bonus episode .