39. Pitching Partner Marketing Opportunities with Laura Lopuch

Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.

📝 Find show notes and resources: Episode 39 Show Notes Page + Article + Resources

🔗 Resources mentioned:
Watch the on-demand webinar on Partnership Marketing

Episode 34: How to Leverage Other People's Audiences

Episode 38: Mastering Partnership Marketing

Laura Lopuch

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

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Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

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Chapters

• 0:43 How to pitch partner marketing opportunities
• 0:49 Different kinds of partners
• 1:45 Components of a great pitch
• 2:47 Importance of audience alignment
• 5:52 Using webinars in the sales process
• 7:26 Benefits of partnership webinars
• 7:58 Other partnership opportunities
• 8:14 Lead magnet swaps
• 10:09 Live stream shows and agency partnerships
• 10:56 One-day workshop with copy hackers
• 11:11 Bundling lead generation offers
• 11:40 Blog post swaps
• 13:40 Partnerships for business growth
• 15:23 One-person businesses creating partnerships
• 17:50 Dealing with imposter syndrome
• 20:32 Testing ideas using social media and email
• 22:12 Systemizing finding partnerships
• 22:55 Scheduling blocks of time for writing pitches
• 23:32 Using 750words.com for writing practice
• 24:54 Importance of letting ideas sit overnight
• 25:13 Taking walks to reflect and edit
• 25:35 Using Boomerang for follow-ups
• 28:30 How long to wait for follow-up and number of follow-ups
• 30:22 Having control over the sales process with cold emails
• 31:44 Using exciting language in emails
• 32:33 Time investment vs return investment in cold emailing
• 32:35 Mention of a calculator download
• 32:55 Raising a family while working
• 33:42 Time investment in partnerships
• 34:46 Benefits of partnerships
• 35:24 Partnership revenue calculator
• 37:17 Realistic expectations for partnerships
• 38:29 Upcoming partnership webinar
• 40:07 Identifying partner marketing opportunities