Tiny Marketing: Marketing strategies and systems for B2B service business founders.
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.
In each episode, you'll discover actionable strategies to:
- Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
- Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
- Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.
Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Tiny Marketing: Marketing strategies and systems for B2B service business founders.
36. Marketing on a Time Crunch: What to Cut and Keep with Michelle Tresemer [Part 2]
Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.
In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.
Join our live webinar: 5 Website Mistakes Killing Your Content Marketing
SEO agencies.
Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.
ALL THE Social Media Channels.
Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels.
📝 Find show notes and resources: https://tinymarketing.me/ep36
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