Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams

24. Clarity in Copywriting with Heather Orr

October 16, 2022 Sarah Noel Block Season 2 Episode 24
Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams
24. Clarity in Copywriting with Heather Orr
Show Notes

What is the biggest mistake marketers make in copywriting?

It’s choosing clever over clear.

In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.

Show Highlights

  • Why is clarity so important in copywriting? 
  • How to clarify complicated jargon. 
  • When you can use jargon (sparingly).

Resources mentioned: https://tinymarketing.me/ep-24

Ready to work with me? Schedule your fit call here!

Website: https://www.sarahnoelblock.com
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