Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams

24. Clarity in Copywriting with Heather Orr

October 16, 2022 Sarah Noel Block Season 2 Episode 24
Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams
24. Clarity in Copywriting with Heather Orr
Show Notes

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What is the biggest mistake marketers make in copywriting?

It’s choosing clever over clear.

In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.

Show Highlights

  • Why is clarity so important in copywriting? 
  • How to clarify complicated jargon. 
  • When you can use jargon (sparingly).

Resources mentioned: https://tinymarketing.me/ep-24

Ready to work with me? Schedule your fit call here!

Website: https://www.sarahnoelblock.com
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