Tiny Marketing: Marketing and Sales Systems for Independent Consultants

24. Clarity in Copywriting with Heather Orr

Sarah Noel Block Season 2 Episode 24

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What is the biggest mistake marketers make in copywriting?

It’s choosing clever over clear.

In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.

Show Highlights

  • Why is clarity so important in copywriting? 
  • How to clarify complicated jargon. 
  • When you can use jargon (sparingly).

Resources mentioned: https://tinymarketing.me/ep-24

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