Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.
In each episode, you'll discover actionable strategies to:
- Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
- Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
- Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.
Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
16: How to Attract the C-Suite with Content Marketing with Erin Balsa
Is your ideal buyer executive or the C-suite?
Then, stop writing those HOW-TO posts. The CMO is not googling how to structure a blog. They are looking for something bigger. They want original research that will help inform their decisions. That’s why you need to move beyond focusing exclusively on SEO content (I mean, do it a little, but not exclusively).
By conducting original research, creating reports, and repurposing those reports - you get the biggest ROI from your marketing efforts and that’s what we’re all about - using your time efficiently and effectively.
In this interview, Erin Balsa and I talk about the importance of original research in reaching executives and the C-Suite.
Learn more about Erin: https://tinymarketing.me/erinbalsa
My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.
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