Special thank you to our sponsors Planable and Leadfeeder.
Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.
Key Takeaways:
Meet Annmarie Rose:
AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
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Resources:
Tiny Marketing Club Beta Application
Ace Your Scalable Offer Workshop
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
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Special thank you to our sponsors Planable and Leadfeeder.
Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.
Key Takeaways:
Meet Annmarie Rose:
AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
Instagram
Resources:
Tiny Marketing Club Beta Application
Ace Your Scalable Offer Workshop
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
Click here to ask a question about the episode
So, whether it's a tax strategy, she's doing everything bespoke and very one to one and knows that she's ready to really expand into more of an agency model, with an offer to different packages that give her more space to spend time with her family and to really only work with those highest level plans.
Speaker 2:This is Sarah Noelblok and you are listening to Tiny Marketing. Do you know what makes the biggest difference in the world when it comes to profitability and being able to sell? It comes down to your offer. Whether you are selling newspapers or social media marketing, the way you position your offer makes all the difference. So here's an example for you.
Speaker 2:You, if you've been following me for the last four years, you've seen me offer several different things, but you know what? I have always offered the exact same thing. I just put new wrapping around it. From day one, people have wanted one thing for me, and that is owned media. They want to own their stage, they want to build authority. So I have been doing that for them through content marketing since day one. But you have seen me do different iterations, like virtual marketing, director, strategic story, the strategic system. You have seen me do the done in a day marketing. You've seen me do a lot of different things, but in the end, I've done the same exact thing, but I have packaged it in different ways, because y'all want the same thing from me.
Speaker 2:So today I am talking to Ann Marie Rose, who is an online business strategist and an absolute freaking genius when it comes to offers. In fact, she is running a new workshop called Ace your Scalable Offer, and that you can. You can use the code ACEGEST to get half off of that. So for everyone else it's $47. But for you, my friends, it is $24. And if you want to understand how to create the most beautiful offer, an offer that will scale with you, that you can do one to many and I am not lying. During this conversation I was rethinking everything and she really helped me start to formulate this conversation, helped me formulate what is now the Tarni Marketing Club, because I was like she's right, how do I do this in a group offer or a scalable offer or a one to many offer? There are so many fun things that she came up with in the span of the 45 minute conversation we had. So you don't want to miss that. It's the Ace your Scalable Offer workshop and you can use the code ACEGEST to get 50% off. It's also going to be in the show notes, but before I rattle on and on and on and on about how amazing Ann Marie is about all things offers, I want to actually show you. I'll allow you to listen, listen to the conversation. How about that? How novel, so stay tuned. I'm going to share my chat with Ann Marie in a minute. Hey there, fellow entrepreneurs and B2B marketers.
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Speaker 1:So I'm Ann Marie Rose.
Speaker 1:I'm an online business strategist.
Speaker 1:I also tend to refer myself to myself as an offer alignment expert, and what that means is I prioritize the vision of your business the core of what you're actually desiring to create in your business as you grow and scale, and part of that process usually involves modifying your offer suite so that it really supports how you're hardwired for success as the CEO, as well as the revenue goals that you intend to create and the people that you want to serve.
Speaker 1:It's really this beautiful marrying of multiple different aspects and important things to consider when you are creating or, as most of my clients come to me, when they're in that, maybe hovering around that 100K mark, maybe a little above or a little below, but they're really ready to scale and they know that the way they're doing business currently is not necessarily how they want to be doing business long term, and that requires a look at the business model, the offer suite as a whole and modifications of that, and I've been doing this now for some variation of this now for seven years and I just love it. I think it's such a cool thing to get to work with business owners who are really passionate and have incredible gifts and get to turn that into a business where that impact gets to ripple out to thousands and millions beyond their initial sphere. That's what I love about online business as a whole, so that's a bit about me and really the drive behind what I do. So, yeah, I'm excited to dive in.
Speaker 2:Before we get too deep into offers what kind of people are you working with, what kind of businesses, and why are they coming to you about their offers, like, why aren't they aligning with their lives?
Speaker 1:Well, many of my clients are again hovering around that 100, maybe 200K mark, maybe a little bit prior to that, but they've had success in their business. They've grown to the point that they are through, usually referrals. Maybe they've had some traction on social media and they're offering something that they really are passionate about. The outcome of that work, however, it's the way that they're getting people there that's feeling like it's taking a toll on them, like there's a cap to that revenue. So, whether it's a tax strategist who's doing everything bespoke and very one-to-one and knows that she's ready to really expand into more of an agency model and offer some different packages that give her more space to spend time with her family and to really only work with those highest level clients, whether it's a coach who works with executive leaders and helps them to move through spiritual practices that make them better leaders and to cultivate better culture in the workplace, who's really been thriving in one-to-one setting, meaning booked out, thriving from a growth standpoint. However, she knows the impact of her work could extend so much further and she could work fewer hours through the week to spend more time living her life. That's really where, but she's not exactly sure what it looks like to package things up in a way that would one attract that right fit person and also generate the revenue that she needs to generate.
Speaker 1:So that's really kind of where my person is is knowing that the future of business looks different than it does in their existing day-to-day, but they're not exactly sure which. Sometimes it's let's get clear on what that actually looks like and sometimes it's. I'm pretty sure I know what I want it to look like, but I don't exactly know how to make the transition from where I am now to where I want to go. So they know they want to make a transition. They just may need some support, deep support, clarifying what across the bridge looks like, and then, of course, support mapping out that bridge as a whole and navigating it without all that overwhelm and second guessing that can happen whenever you're making your transition in any area of your life.
Speaker 2:It sounds like the beginning. What is triggering it is they need a way to scale their offer. It sounds like most of your clients. They're not having trouble getting people in the door, they're having trouble getting burnt out because they're getting so many people in the door and they don't know how to increase their revenue when it's a one-to-one service. First, let's say we're talking to somebody who has a one-to-one service business and it's booked out for the next quarter. What's the first kind of offer that you would suggest to them? Or what are some variation, scalable offers for that type of person?
Speaker 1:So here's where my approach is really different from what's out there. There's a million and one coaches and strategists and consultants who can help you create a course or a group program or a membership. So, just throughout very different examples. Even group VIP days are a thing now. So there's a million and one. I want to learn more about that. Yeah, so there's a million and one scalable offers out there where I do things differently as we look at what is actually right for you.
Speaker 1:How are you hardwired for success? Are you someone who prefers to be doing more work behind the scenes than on calls? Are you someone who really does well in group facilitation? Are you someone who does well in group facilitation with little context or a lot of context? So, for example, if you're someone who really likes to know a lot of details about your person and let's say you help someone with a very specific subject matter, like Facebook ads, and you really like to have a lot of information about your client before you're going to dive in, you feel like you can't support them in the best way with their just hopping on calls and kind of asking questions. So in that example, it might be helpful to have a course of sorts or a really structured membership, and then people submit a form prior to your calls that include more detail, or a detailed intake form, of course, and then a more detailed form to prompt or to get your wheels turning about the question they're going to ask. So that's just a very, very specific example, but I share that just to kind of emphasize the point that it's difficult to give a blanketed recommendation because different things are going to work for different types of people. Another example is it, or just a thing to consider is are you someone who likes to kind of get in, get something knocked out, get it done and get out, or are you someone who prefers to work with people over long periods of time? I'm a long term girlie, so I love a one year good, one year commitment moment when I have clients who are like me.
Speaker 1:I'd rather do six weeks of a group sprint, where we're getting on calls once a week and knocking out some specific things, or a group VIP day and call it done. So it really comes down to what is right for the business owner and how they're hardwired to show up successfully and in their best energy.
Speaker 2:Dang, I am probably going to hire you after this. I've been trying to figure out exactly how to do that too, and I'm like I don't know. I have a thousand ideas. Which one's the right?
Speaker 1:one Totally, and I always think that's always the million dollar question and the first. There's some bullet points of how to cross check which one's right for you, the one that's right for you, the one that allows you to show up as your best, and then, of course, we need to make sure that it's how our audience is going to best receive that experience and get results, and there's a number of other things to consider there, but first and foremost, it has to be right for you or it's not going to be right at all.
Speaker 2:Yeah, you're not going to do it if it doesn't feel good to you Exactly exactly.
Speaker 1:That was me back in the day when I was offering mainly done for you services and done for you content marketing services. And I listen, I'm extrovert, I am visionary, I love talking to people like this. I could do this all day, and so whenever I had to go behind the scenes and get the work done, I found myself resisting it, resenting it. I didn't feel inspired. And you know, if clients would want to say, hey, can we change things up or add this on this month, even if it came with extra pay, I wasn't excited about it.
Speaker 1:Now, for my longer term clients, I might say, hey, let's jump on a quick one-to-one, even if it's not included in their contract, if I noticed they're going through. I used that example of a tax strategist before. Right now it's tax season and I work with several people in the finance world and so they're busy. Right now they may not have the capacity to work on group calls. So I'm reaching out to some of them and saying, hey, if you want some support, let's you can hop on a quick one-to-one. I do that from a place of overflow because I love the way I'm offering what I offer.
Speaker 2:Yeah, and it's nice because that's a very seasonal burnout that they're going through, so you probably can you understand where they're coming from, especially since multiple clients are in that boat.
Speaker 1:Yes, yes, I don't specialize in that world, but I tend to attract. I have quite a few people in the finance world.
Speaker 2:Yeah, yeah, I do. I love finance and operations. Those are so much fun.
Speaker 1:Just because I think, because I'm intrigued by them, living in the marketing world, I'm like I like these structure activities too Totally and the interesting thing that I find well, this is true for every client I work with, but it especially relates to finance legal.
Speaker 1:I work with the business owner, who is a true expert at what they do. They're amazing at their craft and they provide such an incredible amount of service to their people and sometimes the expense of the business model and the marketing methods that they're using, because they're not a business strategist. They've gotten to where they're on business based on purely their gifts, which is amazing, and I want them to do their business to go further, based on their gifts. So that's where I come in and see what needs to be happening in the business and to get the word out about their services in a way that doesn't burn them out, that doesn't require them creating three reels a day, if that's not aligned with them and their season of life. So I love, love, love working with those specialized experts who just are incredible at what they do and they just need some support on the business side of things to take things to the next level.
Speaker 2:So it sounds like there's two things that you probably look at. First One would be their financial goals, so you can help structure that offer, and two would be what are their special gifts that would apply best to each of these different scaling strategies you mentioned. Let's see. We have, course, we have a structured membership. We have an agency model and group VIP days. Can you walk me through, because that's the first time I've heard of a group VIP day?
Speaker 1:How would that work, yeah, and then there's like the traditional kind of a group program of sorts would be another common mode as well, which I see is different than a course, because a course is very more structured curriculum with an intention of live sessions would be more like specific Q&A, whereas a group program, as I define it, is usually more based on getting all up in your business at least in my case, are all up in whatever it is they're doing, and then there may be some curriculum on the back and they can support, but the offer is more around the support. Anyways, some people might call that a mastermind. Whatever, we won't get into all those nuances. Now I'll answer your question about the group VIP days. So group VIP day this is where it's. The importance of having really structured systems is vital. So if you don't have this, a group VIP day is not going to be for you. Let's say you've been delivering VIP days to help people set up their I don't know DubSato or something.
Speaker 2:There, you're an ops person.
Speaker 1:I have my DubSato on that screen right now. There you go. Yeah, so let's say you're an ops person and you have a VIP day where you help people get their entire onboarding and client and nurture experience set up through DubSato. Let's say you've done this with 20 different clients and it's not a hard and fast rule that you have to have done it with 20 different clients. You do this, obviously, but you've got it. It's down to a science, right.
Speaker 1:There's probably some preliminary information that you could say record and have people prep ahead of time, then come into a VIP day setting and now it is usually useful, depending on you and how quick you are, you could host a group VIP day and have eight people come in.
Speaker 1:And if this is a done and done and done type of situation where it's step one, step two, step three, step four, and it might be helpful again if you have, you know it's all for wedding professionals, or so you just kind of know, here are the typical things that are going to be required to set up and they're all coming in at a similar place you could have a group VIP day where you're just knocking it all out, or say you do some, that you send them some preliminary information to consume, some things to prep.
Speaker 1:They hop on the group VIP day. You sort of set the stage of what you're going to be doing. You maybe take some quick insights from them in that moment. You get to work behind the scenes and then you deliver a VLLume video or something like that. So where you're just kind of batching what would typically happen in a VIP day one to one, you're batching it to a group and there's a number of different ways that you could that that experience could look. It's very much going to be dependent on the subject matter, your process, where your clients are coming in, but that's an example of how it could look.
Speaker 2:Yeah, that's interesting. So you're basically like taking the like activities and doing them all at the same time for each of those clients during the batch, vip day or group.
Speaker 1:VIP day, yeah, and you could even I mean if it feels better to you, and this is where it's helpful.
Speaker 1:Sometimes it works really well if people have team support, meaning someone else who's going behind the scenes and doing so you kind of kick the experience off.
Speaker 1:Your team's going to go set everything up, you record the Lume video at the end of the day or kind of host a group presentation moment at the end of the day. This can also be something where it's structured like a VIP day, but it actually happens on two separate days over. Like you know, say, on Tuesday the first week of the month, you're going to meet for an hour and that kicks off the VIP day, the VIP week experience or something, and then the next Tuesday you close it out. So it can be structured in a number of different ways. It's just really about we're getting a focus thing done and we're doing it for multiple people at once, and so it really it doesn't require us to. If you're someone who is using VIP days in your business and you're booking, say, one a week or two a week, you could do, you could book out, you could book eight spots for your group VIP day and have that really happen on one or two days a month.
Speaker 2:That is such a cool idea. It's the first time I've heard of that concept and I thought that I've heard of everything.
Speaker 1:They say like nothing's original. But there are sure a lot of ways that we can scrapbook on original ideas together to make them original.
Speaker 2:Well that you did with that one. That is the first time I've heard of it and I dig it. Someone posted on my LinkedIn, like just a comment on one of my posts, like why don't you do this as group consulting? And that was months ago and I'm like in my head, I'm like I have no idea what group consulting would look like, but I'm guessing like this that's how I define my signature offer is a group consulting experience.
Speaker 1:I'm all up in my clients' businesses but our calls are group calls and they get so much out of being there and in community together and sharing resources. And of course I have Voxer with them and that space is one-to-one and I'm learning a lot about their businesses up front. So that's exactly. My signature offer is a group consulting offer and I'm straight up obsessed with it. I love it so much and it's the reason I'm so in love with my business. So group consulting absolutely can work as well. You can offer new things, you can test new offers out without having to do a whole overhaul to your brand Like that is really true I have.
Speaker 1:I can't tell you how many clients I have come in and they start. We start our work together because typically with most of my clients our work is very transformative. We're really changing so much about their business. We dive into everything from their vision, their mindset, their team, their systems and in between all that is their business model, their brand message and their marketing. So we're we are covering a lot together and that's you know for my signature group consulting offer. That's what we're doing and so many come in and they're like okay, so should I do a whole rebrand, since I'm making all these changes and I'm like no, if once you know, let's get six, eight, nine months into this and get your revenue increased. Build you a stronger cash flow cushion, give you more spaciousness to even if you decide you wanted to do an overhaul of your brand, you have the space to even think about it. But it is absolutely 100% not required for you to do a big overhaul of your brand to start offering something more scalable.
Speaker 2:I. That just made me think. All weekend I've been obsessing with this idea of beta launches for service offerings. Like we're just all too quick to be, like I'm all in on this one thing before we test out if the market actually cares about that thing. Yeah, so like that's an example of it is. You can do run all of this through a like a beta test and get feedback and reiterate your offer before you go into your website and you revamp the whole thing to be associated with a core offer that might not work for you 100%.
Speaker 1:I mean for most of my clients I don't even recommend they have a sales page when they're and I was called like their pilot experience of that offer. I have a client who's about to start piloting a new group program offer. She's she does incredible work, helping people to understand, gather and utilize their marketing data Even smaller businesses who think what kind of data would I even have? You know, I get you know a really small number of site visitors each month. Whatever, she can show you where you are, where you are need, where you can leverage data in your business to make more money. So she's about to pilot a group offer and that's we're calling it a pilot experience. And usually, even when we're talking price point, we have that pilot pricing set so that it's an easy yes, still a. It's not necessarily no brainer, so to speak, but it is an easy yes for your ideal person because that gets people in the door, get through to test the process, it gets you testimonials and then you can iterate and iterate and iterate.
Speaker 1:Look, I'm almost four years into delivering my signature offer, which is called Elevate and Impact, and I've been. It started out as a six month experience. It is now a year. It started out as I delivered trainings live to people and then we had live hot seat type calls. Now trainings are recorded. I actually, when a new client comes in, I say, if you can only do one thing in this whole experience, just come to the live calls. Forget the trainings altogether. I'll point or I'll point. You don't feel like you have to go through them one by one. I will point you to the right one when it's the right time, because I'm all up in your business and I know when it's time for you to access a new piece of curriculum to support your journey. So things shift and change all the time in our offers and that is totally okay.
Speaker 2:Yeah, and if they're not, then you probably aren't adapting to the market.
Speaker 1:This is true especially in the online business world. This things, things change things, shift things. You know, one of the things that I've been playing around with is potentially offering a shorter term commitment because people have the thing. I've heard from my person and I hope do you already know what I'm gonna say. My person has invested in group things before, has invested in maybe one-to-one coaches, one-to-one consultants. This is not their first time investing and they've almost always had a bad experience with somebody. They've invested high ticket and had a bad experience, so they've got trust issues. They've got trust issues and, listen, I don't have anyone come in and be like, oh, this is triggering my trust issues, like they always have a very different experience. But to sign on the dotted line and input their credit card information for that first time and say, yes, I'm gonna commit 12 months is a big leap.
Speaker 1:When especially if you've been burned before, especially if you've had an experience that didn't turn out the way that you wanted, or invested in something just because you didn't know and it wasn't the right time and you saw no ROI from it, though I know my people have had those experiences. It's almost like the equivalent of a dating coach who specializes in people who are in their have already been previously married, so to speak. You're gonna need to take a little bit different approach because they're coming with some baggage right. So I've personally been kind of considering, okay, what's a maybe easier yes for them, given the fact that they're coming in, likely coming in with some trust issues that I know they're not gonna have with me. Still, I wanted to feel safe and supported stepping into our work.
Speaker 2:I work with a lot of coaches and I'm hearing that from all of my clients that people are coming in with trust issues. Their clients came and invested a ton of money in other coaches. It didn't move the needle and now they're worried that no one else will be able to do that either. Another thing that I'm hearing like trending really big in 2024 is that people want smaller containers too, because they want to be able to be agile or get those quick transformations.
Speaker 1:So having some sort of short form option is big for this year Totally, and I mean I'll just share a bit of my journey, because it is, you know, the way I help my clients with scalable offers is certainly inform my journey, and I'm sure anyone listening can glean something from this. So that's exactly what I've done is actually today, in just a couple of hours, at the time that we're recording this, I'm kicking off a short term container that is specifically focused on workshops. So, developing a workshop that acts as a sales system in your business, that's how I've like. Literally last year, the only thing I did to sell my signature offer the one that's the one year long term commitment was host workshops.
Speaker 1:Now, as a business strategist, I don't necessarily recommend people go so all in on just one specific strategy, but I was in a season of life where that, that was what basically was required of me. I really didn't have the capacity to do much else. So it worked, thank goodness, and I know the workshops work. I've seen them work for my clients and I've said let me just create a smaller, short term, small bite, really focused container that people can come into. They can get their entire workshop systems, not just the workshop content, but how you're going to promote it, how you're going to follow up with people after the fact so you can sell something on the back end, and it's a six week experience. So just that kind of quick hit let's get in, get this done and then, if they put that deeper support from me to really transform their business, there's a place for them to go deeper. But we've already built that trust by just being laser focused on one particular topic.
Speaker 2:I love that. I know that the first time we talked I was telling you about my obsession with virtual events and using them to fill the sales pipeline. I think that's what we ended up bonding over originally is that conversation. So we'll make sure to have the link for her workshop in the show notes and it's going to be also shared out with my email. But it really does work and I use the same strategy for my own business and I've actually taught it to my like. I don't have a coaching group, but the coaching group I'm in they asked me to speak on the same topic. It works so well.
Speaker 1:Yeah, it really does If you know how to do it right.
Speaker 1:And you the thing I love about workshops I'm very big on like do everything in a way that's right for you, and so I even teach you know there's different formats of workshops you can host and you can tailor it so that it again, it works for you, works for your life, it works for how you like to show up as your best, and it's just a really really something that people have been describing it to me as like iterative. Right, you can test out one. It doesn't cost a ton to host a workshop. Yeah, so you can iterate on them, you can improve over time, and just people, especially most of us I mean the markets that we work in are getting more and more competitive, more challenging, and a lot of people who we work with have either, you know, been burned before, have trust issues, and creating those that kind of event container where they can get to see you live and get to experience your energy and ask you questions, it helps to shorten that trust building gap in a big, big way.
Speaker 2:It's just like offers, like we were just talking about how you can beta launch or pilot a new offer. The same goes for workshops. You're basically doing the same thing, where you're getting these feedback loops and you can adjust your workshop until it's the right. It's the exact right kind of workshop to lead to your offer.
Speaker 1:Exactly. I mean just inside our secret here. One amazing thing you can do with a workshop is test out an offer concept so you can create a workshop around a topic that's really relevant to the offer that you want to create and build an interest list just from hosting that workshop. It's a lot easier to just host a workshop, generate some revenue from hosting a workshop, because I typically recommend that you do charge for your workshops and then see how many people are actually interested in this topic. I had a client do this and generated an interest list of 300 people for a new course that's just coming out, yeah, and she got paid to do that.
Speaker 2:That's amazing. Yeah, I cannot wait to hear more about your workshop six-week container that this actually this episode is airing like right smack dab in the middle of this virtual event series that I'm doing where. So everybody who's listening to this right now listen to all the podcast episodes around this episode too, because we it is yes, we dug into building pre-event community how to get more engagement during the session and get people to show up live. How to sell afterwards and continue nurturing those relationships through community afterwards. I love this conversation.
Speaker 1:I love this conversation. It's just such a relevant interjection into that series. It's beautiful.
Speaker 2:I know it really aligned and what we were just talking like. When should we air this? Now that this conversation is going in this direction, it's the perfect time to air it Perfect.
Speaker 1:Yeah, I love it. Love when that works out.
Speaker 2:Yes, okay, before we wrap up, are there any other scalable offers that people should be considering when they're booked out and they need a new way to increase their revenue?
Speaker 1:I think we covered a lot of the main ones being, you know, memberships, group programs, and I think of a membership as something that you know there's a reason for people to start and stay long term, whether it's, you know there. Maybe it's too much as an accountability membership, where they're getting on a call once a month to stay accountable, or maybe it's new contents being added each and every month or once a quarter or whatever it is. But that's really how I distinguish between a membership and something like a course with group support. Obviously, just a standard DIY course is one that includes no support, but there's those types of things to do here, even such stuff as like group vox or telegrams, a new platform, things like that that you could offer where people can receive support, and community Group VIP day is tools and templates. So those are another one you want to be thinking about. What do you really want in terms of scale building in your business? Do you want the core of your business, to the foundation of it, to be a scalable offer? Do you want more of an agency model where you've got team delivering on the services? You need to make sure those services are really dialed in and tight.
Speaker 1:I have a number of clients who that's their model and they might have some tools and templates they sell to sort of supplement their lead generation activities, but if they're mainly the bulk of their revenues coming from done for you services and they've got team supporting, yeah, so there's just there's really a number of different options out there.
Speaker 1:You just want to start to ask yourself how do I really like to show up in my business and what would it, what could it look like if I had an offer that really supported me showing up the way that I want to show up in my business? And then, of course, what level of revenue am I looking to generate in my business and where am I most comfortable in terms of volume of delivery? Right, so, with if it's something like a lower ticket membership or tools and templates or even a course usually most courses you're not going to charge more than somewhere between one to three K for, so you're going to, for most of us, depending on what our revenue goals, that's going to require more sales than, say, a group VIP day or a group program that's really involved. So, just considering what your your revenue goals are, the number of sales that we required for you to hit those revenue goals. And then the marketing on the front end that would be required for you to actually sell the number that you're you're thinking about.
Speaker 2:So let's all right there, this podcast. All of the listeners are pretty much B2B service providers and they're listening to this episode and they're like, okay, that sounds awesome. I'm going to make more money that way, but what are some signs that you're ready to build one of these scalable offers? Hey there, fellow marketers, before we dive back into the conversation, I've got a game changer for your content strategy. Imagine a world where the headache of coordinating, reviewing and approving content for social media, blogs and newsletters just disappears.
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Speaker 1:Honestly, you've delivered on an experience and gotten some results four times Like, really that's it, that's the requirement, right there. I mean that's a purely gut based answer. There's so much more nuance that I'd want to consider with someone. But yeah, I think I've almost every single one of my clients. I see them having stayed in the space of being stretched really thin for way longer than they actually needed to. Of course, we want to do business with integrity. So if you are absolutely brand new, 100% green to what it is that you're doing and you're kind of in the space of maybe two people, you let the coach or you're providing services you did it for free, I don't know just to kind of get your feet wet and you've had maybe two paying clients. Okay, maybe you wait until you're feeling up, Maybe you have six more paying clients and then look at how you could scale it.
Speaker 1:For example, I have a colleague who has a company that specializes in beauty and hair and wellness services, specifically in the wedding industry. She has created a service business to completely separate, helping business owners many of them in the wedding industry to get systematized so that they're not running around chickens with their head cut off and they're actually profitable. She is her own proven best client and she's helped a couple of friends with this stuff. She could create a scalable offer right away because she's so experienced in what it is she's offering. She doesn't need to necessarily put the time into really. She knows how to run a business.
Speaker 1:That's the difference here. Right, Because you've been in business and you feel okay as a business owner and you've done what you do just enough to be like yeah, I'm confident I can get people results. You can probably create a scalable offer. You might even get people better results in a group. That's what I found. My group clients get absolutely incredible results and part of that has to do with the group dynamic. The fact that my offer is scalable and it's delivered in a group adds to the value of the experience.
Speaker 2:So they don't necessarily have to be booked out and stretched thin. They could be at the big fair like they've gone through that validation part of their business where they validated the offer, and at that point they could be like, okay, it's time to scale.
Speaker 1:Exactly you said it perfectly is that you validated your offer. That's the key. You validated the transformation that you can provide. There is no reason why it has to be provided in a one-to-one setting in most cases. There's some instances where maybe that's the case right, but there's no reason for most businesses that we're speaking to why it has to be provided in a one-to-one setting until you're booked out and stretched super thin. To be honest, I didn't do that. I was three quarters of the way booked and actually it was like June of 2020 and I was like everybody is moving online, I better. Now is the time for the group. I thought maybe I'll wait till the fall, wait till I'm more booked out, and I said I'm just going to do it now. It feels like the right time. So I did and I haven't looked back.
Speaker 2:It was great timing on your part. Online space blew up and so many people were like I want to learn new skill, I want my life to look different. I have all this space now.
Speaker 1:Yeah, yeah, totally. What I ended up having happen was a lot of business owners who had maybe dabbled in delivering things online, like therapists who were offering more coaching services online, and they'd sort of dabbled here and there that they were then kind of forced to prioritize whatever it is they had thought about doing online that now became the main thing, and that's where I came in to help make it the main thing.
Speaker 2:Yeah, I took tiny marketing full time in 2020 also, so big year for lots of people Totally, totally, all right. So when is your workshop taking place and tell us a little bit about it and how they can find you online.
Speaker 1:Yeah, so I'm assuming referring to ACE, your scalable offer suite, which is my next upcoming workshop, and no matter when you're listening to this, I do offer these, this workshop as well as the workshop workshops. If you're wanting to dive deeper into workshops, I've got that one too. I do offer them on demand so I can send you the links for those, but I'm hosting it live on April 4th and that we're going to dive into again. Looking at, we didn't have the space to get into that so much but like, how do we actually know how we're hardwired for success so that we can choose an offer that does align with that? What offers a line with what different ways of different strengths and talents? How can we package this up so that it serves and supports us? Can you really walk away with a lot more clarity on what your right fit scalable offer is? The outcome should be how it should be packaged, some pricing ideas, even some ideas for how you could start pilot, promoting and piloting it right away. So that is happening on April 4th.
Speaker 2:I hope you enjoyed this conversation with me and Ann Murray as she dug into all of your opportunities for scalable offers. And don't forget April 4th she is hosting the workshop, the Ace your Scalable Offer Workshop, and you can use Ace Guest as the promo code to get half off to attend that workshop. And let me tell you a little bit about the Tiny Marketing Club, which was inspired by this conversation I had with her. So if you have ever wanted to work with me but you thought that a one-to-one might be unattainable, maybe it just doesn't fit in your budget I have a group offer that I am beta launching right now and we would be working one-to-one on your strategy. We would do a strategic spark together and after that we would be in a group and on a group basis we will have co-working hours every single week and, no joke, I will also be co-working with you because I have my Monday marketing schedule where for four hours on Monday mornings I work on my marketing and you will be working on yours. So we'll be doing it side by side. But you get to send yours to me if you have any questions. You want feedback on the content you've created.
Speaker 2:Every single quarter we will work together to create your quarterly marketing plan and you'll get one-on-one feedback from me. So, via Loom, you'll get feedback on your individual quarterly marketing plan. Not only that, but you also get weekly prompts for LinkedIn. This is specifically for B2B service businesses, so LinkedIn is where it's at. So you will get weekly prompts and engagement circles, so we would all be engaging with each other. And then you'll get quarterly sales planning, where we'll bring in a sales expert and they are going to help us do the math and figure out how many connections you need to get in order to reach your business goals, how you can tweak your offers, what makes sense to be able to reach that revenue goal because it's all about reaching that revenue goal, isn't it? And last, we will have quarterly guest experts come in and share their expertise with us, and we'll all be based off of what you actually need.
Speaker 2:So I am beta testing this right now. It is not in the full launch and if you are interested in joining that beta launch and getting 20% off for an entire year, then, my friend, go down to the show notes page, because I am sharing the application there and I think it's going to be a great time. It is perfect for those people who need the accountability. They need someone to bounce ideas off of, they need a strategic guide or advisor or partner, and they need a community to rally around them and boost that engagement. This is how you build that no-like trust factor. This is how you increase your visibility. This is how you boost your authority. I think it's going to be really helpful for you. So again, go down, fill out the application and when you close this up, I will reach out to you and let you know what's up. If you enjoyed this episode, just give it a little likey, a little radiant review-y. I love you. Thank you for joining me today. Bye-bye.