Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams

26. Increase Customer Retention with Eric Melchor

November 13, 2022 Sarah Noel Block Season 2 Episode 26
Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams
26. Increase Customer Retention with Eric Melchor
Show Notes

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Do you want to convert website visitors 3X higher than you do now? 

Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. 

Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. 

Highlights:

  • There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.
  • Irrelevant ads and pop-ups that don’t meet the needs of your customers.
  • How to use location personalization to reduce friction in e-commerce.
  • Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!
  • Use your website to create better segments.

Resources mentioned: 

FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/

Show notes at:  https://tinymarketing.me/ep-26 

Ready to work with me? Schedule your fit call here!

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