Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams

13: How to Use Original Research to Amp Up Your Content Marketing with Michele Linn

April 10, 2022 Sarah Noel Block
Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams
13: How to Use Original Research to Amp Up Your Content Marketing with Michele Linn
Show Notes

Let’s move your content marketing from regurgitating what everyone else is saying to thought leadership.

That’s what you get when you start conducting original research for your content marketing. With this strategy, you get more PR power, media mentions, and endless ways to repurpose your research findings.

In this episode with Michele Linn of Mantis Research, we talked about how to conduct original research for your company. From choosing questions to finding the story in your research, she covers it all.

Show notes and resources: https://tinymarketing.me/ep-13

Website: https://www.sarahnoelblock.com
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